Lily Aldridge has finally launched her perfume range and her supermodel pals are all over it

Lily Aldridge Has Launched Her First Perfume, Haven

Here’s the first glimpse

Beauty Crew Digital Content Editor / August 28 2020

For a little while now, American model Lily Aldridge has been teasing the release of her very own fragrance range. And after much anticipation, Lily Aldridge Parfums has finally launched with its first fragrance: a delightful warm floral number named Haven.

Lily created Haven as a tribute to her garden in Nashville and describes the scent as a “romantic floral scent with rose, fresia and warm musk."

But behind this minimalist’s dream of a bottle, it seems a labour of love was involved…

“I’m so proud of the outcome! I can’t even tell you how many nights sleep I lost over whether or not to make my logo CAPITALIZED or lowercase. 😂 Less rose or more musk,” Lily shared in an Instagram post announcing the launch.

A slew of Lily’s supermodel friends including Rosie Huntington-Whiteley, Martha Hunt, Irina Shayk as well as her sis Ruby Aldridge (also a model) have already taken to Instagram Stories to show off the new spritz and support their friend’s foray into fragrance.

If one perfume isn’t exciting enough, it seems there may be more to come. Originally, it was said that the brand would launch with four fragrances, and Lily’s already hinting: “There’s so much more I wanna share and will but let’s start with this.”

Ooh! We wonder what scent she’ll bring out next.

The perfume is available via Shipping to Australia isn’t yet offered, but we’ll be sure to update you if and when it becomes available. Until then, you’ll have to ask for some favours from travelling friends if you want to get your hands on one! 

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Are you excited to hear about Lily Aldridge’s fragrance launch? Let us know your thoughts in the comments.

Main image credit: Getty

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.