Snapchat inspired makeup is the latest NYFW trend

It was golden butterflies and dog filters galore

Beauty Crew Beauty Writer / May 25 2017

We love how Fashion Week often showcases weird and wonderful hair and makeup looks that you can either admire from a distance or try for yourself. One particular fashion brand that caught our eye at New York Fashion Week and will likely fall into the former category was Desigual, who has seriously upped the ante with its unusual runway beauty look.

At its Spring/Summer 2017 show, Desigual made Snapchat lovers’ dreams comes true by turning some of the app’s best filters into makeup looks.

For the majority of models walking in the show, the beauty look was toned down and minimal, only featuring a light base of moisturiser (yes, the no makeup trend lives on for another season!). However, six models received a Snapchat treatment imitating the dog, golden butterfly, deer, bee, flower crown and tiger filters.

The looks were created by MAC makeup artists using paint, pigments and shimmering highlights to replicate the doe eyes and animal noses, while paper flowers and butterflies were cut and placed on the crown of two models’ heads.

If this is the standard being set for beauty looks at NYFW, we can’t wait to see what other designers bring to the runway.

Image credit: Getty

Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.