An effective concealer is hard to come by. So when we spot one the Internet going nuts over - and an affordable one at that - it really is our beauty duty to share.
A Reddit user recently started a thread asking people to share the name of the product they continue to by over and over again because it’s simply that good. And this purse-friendly concealer came up more times than we can count:
It’s Maybelline New York Fit Me! Concealer! It’s not new, expensive nor hard-to-come by. Better yet, this oil-free, breathable concealer won’t even cost you $15.
One user proudly claimed she’s on her forth tube of the product, saying: “It's honestly the most hydrating, non-cakey, full coverage concealer I've ever tried.”
Another user even went as far to say she loves Maybelline New York Fit Me! Concealer even more than a pricier concealer from a much-loved brand: “I don't know how many tubes I've gone through but it's SO GOOD! The only mid range concealer I've ever purchased was NARS, but I don't feel the need to venture out anymore!”
OK, ladies of the World Wide Web, consider us and our bank accounts sold. We’ve popped it on the shopping list and are delighted to say goodbye to cakey, drying concealers for good.
Tell us what your Holy Grail concealer is in the comments below!
Main image credit: Getty
Cherie is somewhat of a digital dinosaur, having kick-started her beauty writing career back in 2009 at PRIMPED alongside industry expert Zoë Foster Blake. Since then, her words have appeared online and on paper for BEAUTYcrew, POPSUGAR, beautyheaven, New Idea, and Fitness First, while her marketing know-how has helped brands such as L'Oréal Paris, The Body Shop, A’kin, and Dr. LeWinn’s add a journalistic flair to their digital content. She is a vocal advocate for (physical) sunscreen, is rather fond of a bold lip, and is utterly terrible at styling hair.