PSA: There’s a new way to make your eyes pop

Makeup trick to make your eyes pop

Kendall Jenner, Gigi Hadid and Rosie Huntington-Whiteley all have it down pat

Beauty Crew Beauty Writer / June 12 2018

So, there’s a new way to make your eyes appear a whole lot bigger and it’s actually super easy. For an instant brightening boost, the latest makeup trend involves ditching your beloved lower lash eyeliner for a more natural and understated eye makeup look.

We first noticed the trend when we spotted it on Kendall Jenner, Gigi Hadid and Rosie Huntington-Whiteley – all at the 2018 CFDA Awards. Three beauty icons sporting the same savvy trick on the same day? Definitely not a coincidence.

While lining your eyes with inky black eyeliner can make them stand out, it can also make them appear squinty – especially if your eyes are already on the smaller side. Not to mention, your makeup can look heavy and overdone, and in case you missed the memo, natural beauty is in.

That’s why this trend is one to try, immediately. It brings it all back to basics and it’s *so* simple to recreate. The key? Less is more.

Plus, we love that this look works for every eye shape.

Take your cues from these stunning celebrity red carpet looks for bigger, brighter eyes with less product and less effort.

Kendall Jenner

Who needs eyeliner when using an eyeshadow in its place that makes your eye colour pop? Kendall complemented her chocolate brown eyes with a shimmery lilac eyeshadow blended across her lids and under her lower lash line for a much more subtle and delicate take on eyeliner. Then she added a set of mascara-free falsies to add definition to her eyes and voila, her eyes are popping on a whole new level. Note. Taken.

Kendall Jenner

Gigi Hadid

Created by celebrity makeup artist Erin Parsons, Gigi blessed us with the most perfect everyday take on this trend. She went super light on the eye makeup (it almost looks like she was wearing nothing at all), allowing her curled upper lashes to do all the work. In keeping with the new ban on lower lash eyeliner, she went bare below her eyes and wore minimal mascara on her bottom lashes, proving that a whole lot of curl up top can produce a more dramatic eye-opening effect on its own.

Gigi Hadid

Rosie Huntington-Whiteley

While her smoky eye is in no way understated, Rosie contrasted the straight and slightly lifted smoky wing with beautifully long lashes and a pared-back lower lash line. If you’re opting for a similar smoky-eyed look on your next night out, this is the perfect way to complement dark eyeshadow: it makes your eyes look big, bold and dramatic without that smudgy, slept-in vibe that you can get from drawing eyeliner along your lower lash line. If you’re keen to replicate this makeup look for yourself, celebrity makeup artist Katie Jane Hughes shared the how-to and products she used on Rosie’s new website Rose Inc., so, you’re welcome.

Rosie Huntington-Whiteley

Want more tips on how to enhance your eyes? Check out these five simple tricks that’ll make your eyes pop.

Which celebrity beauty look was your favourite? Let us know in the comment section below.

Main image credit: Getty
Inset image credit: Getty

Erin Docherty is a Beauty Writer for BEAUTYcrew, Beauty Editor for Women's Health magazine and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.