The Ordinary is one of those miracle brands that has made beauty in all its forms accessible to everyone.
From recently launched The Ordinary haircare, to the brand’s extensive range of straightforward skin care and affordable makeup, they’ve managed to revolutionise the way we think about beauty.
And now they’re upping the ante when it comes to convenience by extending their uber cheap foundation ranges.
As of right now, The Ordinary is providing customers with an additional 15 shades of both The Ordinary Serum Foundation ($12.70 at The Ordinary) and The Ordinary Coverage Foundation ($13.10 at The Ordinary).
All shades in the now extended foundation ranges also correlate to match seamlessly with the 36 shades of The Ordinary Concealer ($11.40 at The Ordinary).
Yep, that means you can browse a whopping 36 foundation shades for your perfect match. Who doesn’t love options?
The Ordinary isn’t the only makeup brand taking the initiative to be more inclusive with their shade ranges. Maybelline is launching a massive foundation shade range extension with the help of Aussie creatives.
Main image credit: supplied by The Ordinary
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.