Regardless of whether you're looking for length, volume or curl (or all of the above), there’s no denying that the perfect mascara can be hard to find.
But for those still on the hunt, we have some good news! Pinterest has done the hard work for you and has found ‘the one’ we’ve all been searching for. Too Faced’s Better Than Sex Mascara has been named the most popular mascara on Pinterest, receiving a staggering 61,000 pins over the last year alone. The cult favourite has also topped bestseller lists all over the world for stores including Ulta, Sephora and Mecca.
So, what's so good about it? Well, fans say the vegan-friendly mascara, which features a signature hourglass-shaped brush, increases the length, volume and curl of your lashes like no other. Keen to try it for yourself? You can find it in your local Mecca for $33.
As for other mascaras that topped the list, Benefit’s Roller Lash was up there in the top five, along with Maybelline New York Lash Sensational, Kevyn Aucoin The Curling Mascara, a Korean mascara by the name of TonyMoly Cats Wink Mascara and Urban Decay Cannon Ball Waterproof Mascara.
L’Oréal Paris’s popular Voluminous Lash Paradise Mascara also made the top five most-searched mascaras list. Hailed as a more affordable alternative to Too Faced’s Better Than Sex, it’s gained a loyal following after launching in the US and is set to hit Australian shores pretty soon. So stay tuned!
Need some everyday mascara tips? Check out our nine tricks every girl should know for amazing lashes.
What’s your favourite mascara? Did it make the cut? Let us know in the comment section below.
Erin Docherty is a Beauty Writer for BEAUTYcrew, Beauty Editor for Women's Health magazine and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.