Could this weird product be the new way to apply makeup?

Chicken fillets meet makeup sponge

When it comes to seamlessly blending foundation, three makeup tools have become heralded as the best options to rotate between: brushes, fingers and sponges, the last of which has soared in popularity in recent years, largely thanks to the success of the beautyblender.

One new beauty product is attempting to supersede those traditional makeup sponges and comes in the form of the SiliSponge. The ‘sponge,’ created by makeup brand Molly Cosmetics is a clear and smooth makeup applicator that promises to blend foundation across the skin while only using half the amount of product you would ordinarily use with other sponges – and yes, it does look remarkably like a bra insert!

Molly Cosmetics SiliSponge

On first impressions the SiliSponge appears a tad gimmicky, however Molly Cosmetics have released a number of videos to their Instagram that showcase the sponge at work. It shows the tool blending foundation and cream products smoothly into the skin, so it could be a good option for those who don’t like applying foundation with their fingers or are finding their traditional makeup sponges soak up too much product.

Additionally, the SiliSponge promises to eliminate the lengthy chore of cleaning makeup brushes as Molly Cosmetics say it can be washed by “rubbing it with a little soap and rinsing with some lukewarm water.”

As the tool has only been released in recent weeks, the jury is still out as to whether we’ll be replacing our traditional makeup sponges with the unique SiliSponge. If you’d like to try the new release for yourself, you’ll have to wait a while, as it’s currently sold out online but a re-stock is set for 6th January next year.

To see the sponge in action, watch the video below:

We’re big fans of weird products and hacks that promise incredible beauty results and this bizarre Korean trend for flawless makeup might be our favourite yet!

Image credit: Getty; @mollycosmetics

Kate has worked for BEAUTYcrew since early 2016, first as a contributor, before being named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine.