Over the last few years, Zoë Foster Blake has been covertly chippin’ away at an exciting new project, and now she’s taken to Instagram to reveal exactly what she’s been up to…
She’s launching a whole new skin care brand – for kids!
The seeds for Zoë’s new children’s skin care range were sown back in 2016 when her own child’s skin was suffering from some irritation.
“As I doused my two-year old son’s dry, itchy, pissed-offy skin in Go-To Face Hero, I questioned why I was again using face oil on my toddler. The answer was that I knew it would calm and soothe and replenish his irritated skin. I trusted it, and it really helped. Why would I use anything else?” Zoe explained in her Instagram post.
“Then it dawned on me: what if I made Go-To for babies and kids??”
And thus the new kid-focused version of Go-To was born.
“Skin care that parents could trust to gently clean and replenish their children’s skin, without fuss, fear or confusion. Skin care that worked. Skin care that looked like it was made for, and belonged to children, because it was, and it did,” said Zoë.
Sounds pretty amazing, right? But honestly, would you expect anything less than spectacular from ZFB?!
The Go-To kids range is set to drop on 3 September 2019 and will be available exclusively at gotoskincare.com. We’ll be sure to fill you in on all the details as we hear more.
If you’re looking for more exciting new beauty launches, you might also like to check out the K-Beauty collab range MAC Cosmetics has just announced with beauty influencer Pony Park, and these products that have just hit shelves.
Are you keen to try Zoë Foster Blake’s new kid’s range on your little ones? Let us know your thoughts in the comments.
Main image credit: @zotheysay
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.