The brow trends set to rule in 2023, according to experts
HD is out, texture is in
Editor / March 13 2023
Wondering what’s in store for our eyebrows in 2023? You’re smart to get ahead of the game. After all, brow trends have the power to define an era and you’ll need to know now if any growing out is involved.
So will brow lamination continue to reign supreme? Or all we all going to be walking around with bleached brows in 2023?
We asked some of Australia’s top brow experts what they’re forecasting for our face framers this year and their styling, shape and colour predictions did not disappoint.
Here’s what’s new, what will continue and what’s out for brow trends in 2023.
Texturised 3D brows
“More texturised and 3D brows will be the biggest brow trend next year,” says Samantha Tonkin, National Brow and Beauty Authority at Benefit Cosmetics. “I’m talking that perfect blend between the lamination style of upright, set down and in place all day brows, and those wild and beautifully textured Cara Delevingne brows we used to all love. All this matched perfectly with a clean and tailored shape with a not-so straight/no-so lifted arch.”
Image via: @cwoodhair
The threat of a ‘90s brow return has been strong for the last few years, but Fay Rezaei from Royal Clinics Australia says 2023 will have a modern twist. “It's a thin brow with a full look,” she explains. “Unlike the over-tweezed ‘90s brows which were super skinny and then filled in with pencil, thin brows in 2023 will just be more tailored and lifted with higher arches.”
Image via: Getty
This archless Audrey Hepburn-like style was a big brow trend in 2022 and it looks like it's here to stay. Ideal for those lacking a natural lift, the tail drops off and — instead of arching downward — elongates straight, which is where the trend gets its name.
Image via: @zoeisabellakravitz
We’ve seen more and more celebrities gravitate towards bleached brows, but if you’re not keen to make your face framers disappear completely, a more wearable take on the trend is brow lightening. “It will lighten your natural brows allowing more room for creativity and shaping, which will align with the makeup trends for 2023,” says Rezaei.
Image via: @yadavillaret
Brow lamination is here to stay, with the technique only getting better in 2023. “Now we know that we can use lamination to manipulate and set the hairs however we like, so not every brow needs to be set at 90 degrees the whole way along,” says Tonkin. “At Benefit, during Brow Lamination services, we work the brow hairs into whichever direction you like to suit you and how you like to style and shape your brows.”
Image via: @lanatarekbrows
“Colourful brows will be seen on the runways, and some may be brave enough to try the look IRL,” says Rezaei. It doesn’t always have to be through tinting either – coloured brows created with makeup are more likely. Try the KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment ($32 at The Iconic), which is available in a range of colours including red, purple and pink.
Image via: @jennycoombsmakeup
OUT: Over-styled HD brows
So what brow trends are out for 2023? Both experts agree that we’re done with over-styled, HD brows. “Brows with pops of skin showing through are trending and are beautifully natural,” says Tonkin. “Any sort of heavy-filled, block-styled brows will be disappearing.”
If a more solid fill is what you like, do so with feather-like strokes using something like Benefit’s Precisely My Brow Pencil ($45 at The Iconic).
Image via: @hudabeauty
Rezaei says that trimming is also making an exit from brow styling, especially at the front of the brow. “Trimming the fronts don’t align with the 2023 trends,” she says. So put those scissors down!
Image via: @bekswaxsociety
Samantha McMeekin was BEAUTYcrew's Editor from January 2020 to June 2023. She has worked as a journalist in the beauty and lifestyle industry for over 10 years. In 2019, she was nominated for Best Digital Writer at the BSME Awards for her work on GLAMOUR UK. If you ever meet her in person, she'll probably try to guess which fragrance you're wearing (she's got a humble 60% strike rate).