Amazon’s best-selling self-tanner is all-natural

The tanning lotion has over 3000 five-star reviews!

BeautyCrew Beauty Assistant / July 25 2019

Fake tan is a mainstay of any Aussie girl’s beauty routine, so when we find that there’s an all-natural option that retails for less than $30 and is ranked as Amazon’s best-selling self-tanner with over 3000 five-star reviews, we feel it’s our public duty to share the good news.

The tanning product in question is Beauty by Earth’s Self-Tanner tanning lotion, which promises a gradual sun-kissed glow (no Oompa Loompas here) that’s free from streaks, blotches and dark spots. Plus, it’s vegan, cruelty-free and all-natural. Unfortunately, it's currently unavailable on Australian Amazon but the U.S site is fully stocked and ships to Australia. Phew.

With a formula packed full of great natural ingredients like organic shea butter, organic coconut oil, and nutritive Japanese green tea, it’s not hard to see why people have been raving about the lotion and awarding it with five-star reviews on Amazon:

“I've been using Beauty by Earth's self-tanner for almost four years. I think it's safe to say it's a staple product I can't live without - this is probably my tenth bottle of it! I'm a holistic esthetician and ingredients are incredibly important to me… Aside from the ingredients being the best, the color I get is incredible and I love that it's buildable if you want to get a darker tan.”

“I have really sensitive skin and can hardly use anything lotion-wise that won't end up irritating my skin. The color is great/natural, but noticeable. It smells way less than other self-tanners (that smell once it develops is there, but much less than other brands). It dries quickly, which is nice; it doesn't have an oily residue either… thanks for making such a great product that delivers on color and is safe for people and animals.” 

“This is THE BEST self-tanner I have ever had the pleasure of using. Seriously, the fade is so gradual and smooth...honestly, it’s held up so well...I’m not even sure it faded much after the 3-4 days it’s been on so far. I’ve continued to moisturize every day with Cerave, and even used some Vaseline cocoa oil (which is an excellent addition to this stuff) to really make my skin glow, and I can’t...I just can’t.” 

We mean, need we say more?

Can’t get enough of cult-favourite Amazon buys? This $7 mascara is like lash extensions in a tube.

Are you convinced by the hype? Would you try this all-natural self-tanner? Let us know in the comments below.

Main image credit: @elyse.knowles

Briar was Beauty Crew’s intern before joining the crew full time as a Beauty Assistant in March of 2019. She is a self-professed product junkie, skin care obsessive and she is always on the hunt for the perfect mascara. Her favourite products include Biologique Recherche’s P50W Lotion and Charlotte Tilbury’s Hollywood Flawless Filter.