Rumours are rife that Ariana Grande is launching a beauty brand

And real soon too

Editor / August 25 2021

We’ll be the first ones to admit that although Ariana Grande may have one of the best ponytails in the game and eyeliner crisper than most, we did not see a beauty brand from the singer coming at all.

Following in the footsteps of Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty as another hitmaker making the jump from albums to palettes, rumour is the 28-year-old is set to come out with her own line imminently.

The “7 rings” singer is yet to comment on the speculation, but here’s everything we know so far.

What is Ariana Grande’s beauty brand called?

The name of the brand is said to be “r.e.m Beauty” after eagle-eyed fans noticed the name being used for a placeholder Instagram account and website. The bio of the Instagram page currently reads, “loading…”.

The link here is that “R.E.M” is one of the singles from Grande’s 2018 Sweetener album and furthermore, Joanne Grande (her mum) follows the blank brand page.

While the name wasn’t trademarked under the GRAMMY winner herself, it was listed as Thunder Road, Inc – a company which, according to public records, Grande is the CEO of.

@arianagrande

Other signs Ariana Grande is launching a beauty brand

Grande’s silence on the matter may be a strategic advertising move because although she isn’t saying anything herself, some billboards in New York City's Times Square are doing a fair bit of the talking.

The advertisements read “r.e.m” with a black spray paint design covering what we presume is the word “beauty” and instead reads “coming soon”. 

Grande’s close friend Doug Middlebrook snapped a selfie under one of the billboards, posting it to Instagram Stories and even tagging her in the post.

@dougmiddlebrook

When will Ariana Grande’s r.e.m beauty launch?

The fact there’s already advertising, Instagram accounts and websites kicking about suggests that r.e.m beauty will be launching very soon. 

Grande is also about to debut as a judge on The Voice in the U.S., which presents an opportune moment to capitalise on exposure. The TV show is set to air on September 20, 2021.

Will Ariana Grande’s r.e.m beauty be available in Australia?

Although there’s no hard evidence as to whether r.e.m beauty will be available in Australia, we’re hoping Grande will follow the same suit as Fenty and Rare Beauty with a stockist on our shores.


Main image credit: Getty


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