Toners are making a comeback, Kim Kardashian says so
Glass skin coming your way
By Olga Scorer
Content Producer / September 08 2023
Skin care trends cycle through seasons. While, one month, intense chemical exfoliators may dominate your feed, the next, barrier-repairing ceramides seem to be taking the crown. And, just like the comeback of Y2K style, toners are back in the limelight, garnering attention for all the right reasons.
Remember the stinging sensation that was often associated with the astringent product? It's no wonder they were left to gather dust on bathroom shelves… While the toners of yesteryear once had a reputation for being harsh and drying, today’s formulations are a far cry from their predecessors. Formulated with hydrating heroes like hyaluronic acid and botanical extracts, these next-gen editions deliver moisture and balance to your skin, sans the irritation.
The toner renaissance can be greatly credited to the K-beauty industry. Ahead of the skin care curve, as per usual, Korean skin care incorporates toner as a vital step in one’s routine. The formulas, which are vastly tailored to numerous skin concerns, are known for their soothing, gentle feel on the skin. Essentially, the barrier-loving formulations are a far cry from their astringent counterparts.
Toners are so well-loved in the K-beauty method that layering seven formulas is considered a trend. Look, piling on layers of toner might sound odd but thanks to TikTok, it seems there might be some merit in this method. Plump, dewy skin, here we come!
Ever the trend savant, it may come as no surprise that Kim Kardashian is also heralding the toner revolution. When introducing her own skin care range SKKN, she spoke about her love of the post-cleansing product.
“I wish I had started using a toner earlier,” she said. “I always thought toners were just bulls**t and I thought that they were just like water on your face. I never understood it.”
“I realised that it helps balance out your skin and even out your skin tone so I do wish I started using a toner earlier in life.”
This notion has also been backed by skin care experts. In a viral video, licensed esthetician @skinbyliss shared both herself and her clients’ “simple” step to mirror-like skin.
“People underestimate how important toner is in a routine. This is something I learned years ago; your skin needs something in between your cleanse and your next product to balance your pH.”
The key to the application? Forgo the spray bottle or hand-patting method. Apply the formula to a cotton round or re-usable microfibre pad and swipe it across the face before applying your serums.
“Something so simple like toner can change your skin,” she continued.
BRB, heading out to stock up on toners…
Main image credit: @kimkardashian
Want to try out a toner? Check out our recommendations for dry and oily skin…
Olga is BEAUTYcrew's Content Producer. When she's not writing about beauty, she's probably watching endless TikTok videos about the topic. Her extra one per cent of brain space is reserved for her two poodles. She can be easily bribed with a good blush or lip tint (take notes, please).