9 drugstore concealers you can trust for crease-proof coverage
Blurring, brightening and blemish-disguising options straight from pharmacy shelves
Editor / November 09 2023
If we had to admit the drugstore product we have a particular soft spot for, it'd have to be a drugstore concealer. Sure, some of the spendier options are worth the bucks on occasion, but concealer is a category with plenty of great alternatives also gracing the supermarket and pharmacy shelves.
And considering it's a desert island-style product that the majority of us reach for on the daily (whether to cover a blemish or brighten an under-eye area), it's quite the relief that affordable and accessible options are out there. In fact, some even boast cult-statuses that rival the pricier ones; pretty damn impressive.
So in the spirit of phenomenal concealers at equally phenomenal prices (and to make sure that you know just what you're looking for when you hit your local drugstore), we've recruited our trusty editors (and some in-the-know BEAUTYcrew readers) to reveal just which drugstore concealers reign supreme...
Revlon ColorStay Flex Wear Full Cover Concealer
The Revlon ColorStay Flex Wear Full Cover Concealer is infused with hyaluronic acid and vitamin E, and once applied, it flexes with the skin as a result. The full-coverage concealer doesn't crease or dry out during the day and feels almost weightless on the skin. Plus, it's waterproof and transfer-resistant. Honestly, what can't she do?!
$26.95 at Priceline
L’Oréal Paris Infallible More Than Concealer
Long-lasting and lightweight but matte in finish (a tricky to find combination), the L’Oréal Paris Infallible More Than Concealer offers a nice amount of coverage without ever straying into heavy territory. As if that wasn't enough, it's also formulated to endure through exercise! An early rising gym visitor's concealer dream come true.
“When I’m doing makeup that needs to last all day this concealer always comes through. It’s matte but a flexible matte, so it stays put but won’t settle into eye lines and wrinkles. A little goes a long way so I only dot it on, then use a brush to get it in place before blending with a damp sponge. It’s basically a dupe for Tarte Shape Tape, so treat it similarly for the best results.” – Samantha McMeekin, BEAUTYcrew's Editor
$31.99 at Priceline
Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer
In addition to having brightening goji berry as one of its star ingredients (a blessing in the dark circle department), this crease-resistant concealer is an all-rounder that hydrates, conceals and corrects in a single click of its sponge-tipped applicator. File it under 'works like magic'; you'll soon see why.
“The Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer is a cult classic in my (and many) makeup bags for good reason. Not only does it conceal all evidence of those sleepless nights, but I also love to use it to highlight other areas of my face, adding radiance and glow.” – Aja Walter, BEAUTYDIRECTORY's Editor
$11.49 at Priceline
Revlon ColorStay 24H Skin Awaken™ Concealer
Knock your 'awake/alive' brief out of the park by swiping on a bit of this stuff. Infused with an illuminating combo of caffeine and vitamin C (and packed with enough pigment to send dullness/dark circles packing), the Revlon ColorStay 24H Skin Awaken™ Concealer offers an easy way to swap 'fatigued' for 'fresh'.
"A great concealer for lightweight under the eye instant awakening. The finish is very skin-like and almost undetectable on the skin. Set with powder, it is long lasting and hydrating. I’m starting to develop dryness and fine lines under my eye and found this concealer to be very flattering." - Carla Z, Review Crew member
$26.95 at Priceline
MCo Beauty Instant Concealer Camouflage & Contour
Full coverage? Check. Creamy consistency? Check. Under $20? Check, check, check. A one-swipe wonder that brightens, blurs and smoothes the skin, disguising darkness and dullness under a veil of velvety pigment, it's a serious overachiever and an even more serious steal.
“NARS Radiant Creamy Concealer is my OG obsession but when I’m keen to grab something a little cheaper (or just want to hit the supermarket/chemist instead of placing a MECCA order), this MCo Beauty Instant Concealer Camouflage & Contour is a dupe that's half the price and impressively close in consistency and coverage. It blurs and brightens like a wizard and refuses to cake or crease even after hours of wear.” - Delaney Loane, BEAUTYcrew's Beauty Editor
$19.99 at Chemist Warehouse
COVERGIRL Clean Fresh Hydrating Concealer
A fave of our fresh-faced fave Lili Reinhart, the COVERGIRL Clean Fresh Hydrating Concealer is all about minimising imperfections and maximising glow. Ace at evening out discolouration and blurring the appearance of blemishes, it relies on trusty coconut milk and aloe extracts to get skin looking luminously dewy.
"Very dewy finish and super hydrating formula which I like. It's unlike many others I've used in the past that have gone cakey and dry. Definitely brightens eye area and makes me look awake instantly. Good value and available at supermarkets as well which is handy. It doesn't irritate my sensitive skin which is fantastic. I am impressed. This one's a winner!" - Vanessa R, Review Crew member
$8.97 at Chemist Warehouse
Flower Beauty Light Illusion Full Coverage Concealer
Described by the brand as a way to 'fake eight hours in a flash', the Flower Beauty Light Illusion Full Coverage Concealer is devoted to diminishing the signs of fatigue, imparting subtle radiance and creamy coverage all at once. It also gets our vote for 'most seamless blend'; the coverage may be full but the feel is featherlight.
“I admit that the Drew Barrymore of it all initially drew me in, but it was the hydrating and blurring finish of this full coverage concealer that kept me coming back for more. After trying more concealers than I can count, this formula proved to be a standout for concealing pimples without dissolving, creasing or cracking.” - Ruby Cotton, BEAUTYcrew's Content Producer
$5.99 at Chemist Warehouse
Rimmel London Multi-Task Concealer
If you're a 'concealer as foundation' fan, this could be the formula that changes your makeup game for good. It's great for classic under-eye action, sure, but it moonlights as a full face base product, especially thanks to its hydrating feel and extra-large wand.
“The Rimmel Multi-Task Concealer has been my go-to drugstore concealer for a few years now. It blends really well and stays on all day, even during summer. It gives great coverage without being cakey, and is especially great for hiding the dark circles under my eyes.” - Tiarne Blackwell, BEAUTYDIRECTORY's Listings Producer
$9.47 at Priceline
Maybelline New York Fit Me Concealer
Maybelline's Fit Me Concealer is one of those cult faves that we'll bet you know all about even if you haven't tried it yourself yet. Well, we're happy to report that it more than lives up to the hype! It's an oil-free formula with talents that include camouflaging redness, blemishes and dark circles, containing micro-fine pigments to ensure it's near undetectable on the skin.
"This is one of the first concealers that I tried and I was really impressed with the quality. It is affordable, has a creamy texture and spreads easily on the skin. It has medium coverage without feeling too drying or too liquidy on the skin." - Rosalind H, Review Crew member
$9.99 at Priceline
Want more Maybelline? Of course you do! Well, here's the great news: they're a sponsor of BODfest, a one-day mini-fest focused on body confidence and self-love and happening on Saturday, October 8, 2022. Get your tickets here!
Delaney Loane is BEAUTYcrew's Editor (and resident cateye connoisseur). An expert in everything from sensitive skin solutions to lip oil options that won't leave your hair permanently attached to your face, her words have also appeared across mastheads such as ELLE and marie claire.