The innovative lipsticks set to replace your favourite matte formulas
The new lippies you’ll be wearing all through 2019
By Kate Niven
Beauty Crew Beauty Writer / January 25 2019
While there will always be a place for glosses, creamy lipsticks and balms in our makeup kits, there’s no doubt that matte formulas have become the finish of choice in recent years. Perhaps the main reason for this is the increase in research that has led to the production of improved formulas that are both comfortable and long-wearing (good riddance drying matte formulas!). But just because quality matte lipsticks are now a dime a dozen, doesn’t mean that new and improved formulas aren’t still being created…and challenging them for a prized spot in your makeup kit. In fact, the latest shine-free formula set to be the next big thing in the lip world have already been developed, and they’re in the form of powder lipsticks.
Yep, powder – but it’s not what you think. This K-beauty innovation combines the weightless feel of a powder with the cream consistency of a traditional lipstick to deliver a lip colour that feels comfortable on lips and is buildable and blendable for a more-customised finish.
Unlike classic matte lipsticks that deliver a solid wash of opaque colour all over the lips, powder formulas create a hazy and imperfect finish, with the pigment appearing as though it’s smudged into the lip line. Perfect for creating a soft-focus effect, some formulas start out as a powder before transforming into a cream texture upon contact with your lip’s natural oils; while others look like traditional lipstick bullets but contain powder pigments in the formula.
With a number of different brands already releasing their own powder lipsticks, and more likely to follow suit, lip powders are set to be one of the biggest makeup trends of 2019. If you want to get a jumpstart on the look, these are five of our favourite powder lipsticks available right now.
MAC Powder Kiss Lipstick
MAC’s Powder Kiss Lipsticks were created to easily replicate the hazy and unfinished lip looks that are often seen backstage at fashion shows. Formulated with moisture-coated powder pigments that condition and hydrate the lips, the long-wearing formula delivers a soft-focus and shine-free finish that has the lightweight and nourishing feel of a lip balm.
Shiseido ModernMatte Powder Lipstick
Despite its highly-pigmented formula, Shiseido’s ModernMatte Powder Lipstick feels impossibly comfortable. Available in 24 shades, this long-lasting lipstick coats lips in a soft and powdery matte veil.
Surratt Beauty La Baton Rouge Lipstick
This double-ended pen features a satin-finish lipstick on one end with a mattifying pigment powder in a complimentary hue on the other. The lipstick base delivers an intense wash of colour on the lips, and the pigment powder mattifies and sets the look for maximum longevity. If you’re after a softer look, the powder can also be used alone for a subtle ‘undone’ result.
CHANEL Rouge Allure Liquid Powder
Featuring ultra-micronised pigments and a transparent oil, CHANEL’s Rouge Allure Liquid Powders glide onto the lips with a buildable intensity. This new generation of liquid lipstick also work to create a uniquely blurred result that stays put.
Designed to be used on all areas of the face, not just the lips, ILIA’s Multistick features a cream-to-powder formula that delivers a healthy and subtle tint to the lips. Enriched with cocoa butter, shea butter and vitamin E, the versatile stick nourishes and protects lips while providing buildable colour with an undefined finish.
Looking for more product recommendations? Check out the best new product launches this month.
Have you tried powder lipsticks? Let us know your favourite formula and what you think of this new lipstick type in the comments below.
Main image credit: Sevak Babakhani
Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.