The 14 best purple shampoos to keep your blonde bright and brassiness-free

This coolness-reviving shampoo does as much for hair health as it does for blonde-brightening, and we appreciate that. How, you ask? It's enriched with acai extract, which helps to reduce hair loss and nourish the scalp while also (you guessed it) eliminating those undesired yellow tones. The result? Fresh blonde and happy hair.

$21.56 at Adore Beauty

Want bombshell blonde hair that's super shiny? Brighten up your locks with the power of this plant-based purple shampoo. It revives blonde or silver colour-treated hair thanks to hydrating coconut and replenishing vitamin E.

$24.16 at iHerb

This gentle, effective purple shampoo tones the brass out of blonde, white and even grey hair. It tones just the right amount without leaving your locks too ashy or grey, plus it doesn't strip your natural oils like many other purple shampoos.

$29.95 at Adore Beauty

Wash away brassiness and damaged hair with this little miracle worker. It's a gentle, concentrated zero-sulphate shampoo that helps fortify micro-scarred, damaged blonde or colour-treated hair while giving it a velvety soft finish.

$44.50 at Adore Beauty

If your highlighted hair has lost its sheen, this is the way to get the 'just coloured' gleam back. It's an iridescent purple formula that sends brassiness on its way but invites gloss back to the party, too; ideal. It's also loaded with hyaluronic acid for a hefty (and welcome) hydration hit for your parched coloured strands.

$54 at Adore Beauty

This cruelty-free purple shampoo is richly pigmented and recommended for use on blondes with hair colour levels nine and 10 for optimum results (read: light blonde shades). Expect it to do exactly what the name suggests – keep yellow tones from ruining your beautiful blonde colour.

$19.95 at Oz Hair & Beauty

Freshen up and protect against colour fade with one wash by adding this toning blend into your in-shower rotation. It features purple fig and iris (two fittingly violet-hued ingredients) to help swing brassy and yellow tones back the other way (AKA in the cooler direction), plus keratin to keep your blonde's strength levels adequately topped up.

$10.99 at Chemist Warehouse

Don’t let the ‘silver’ shoutout fool you, this is still a purple shampoo – it’s just better suited to shades that start more icy than golden. Basically, it’s great for grey, white and platinum blonde colours. This particular one also has sparkles in it to increase your colour’s luminosity and is scented with lavender rose tea. All wins.

$25.45 at Beautopia

'Clean' blonde is exactly what we're all after; no streaks of brassiness, just cool, crisp colour. Well, that's exactly what this option delivers, restoring your blonde back to its fresh-from-the-salon shade while also coating fragile strands with a protective shield of natural proteins to build a barrier against UV damage.

$12.99 at Chemist Warehouse

This impressive blonde-brightening option houses both crushed violet and blue pigments to nix even the most stubborn of brassy tones (as in, every blonde's greatest fear: the copper tinge). It works a serious treat, too – your colourist may even think you've been cheating on them the next time you visit.

$10.49 at Chemist Warehouse

If brightening your blonde is one of your goals, and increased levels of softness and shine is the other, this violet dye-enhanced shampoo is your winner. Not only will it freshen up your tone, but it'll also provide some much-needed moisture for bleached hair, as well as adding a little bit of lustre and luminosity.

$14.99 at Chemist Warehouse

This is one product you won't want to leave off your shopping list. Infused with pearl extract and violet toning pigments, this supermarket shampoo works to nourish and restore shine whilst neutralising any brassy or yellow tones to leave you with your most vibrant blonde yet.

$8.09 at Amazon

Skin care meets haircare in this blonde-boosting shampoo. Formulated with hyaluronic acid and aloe vera, the shampoo hydrates and nourishes your strands and your scalp while keeping unwanted brassy tones at bay.

$15 at Woolworths

Sure, you’re here to banish brassiness (a totally reasonable quest) but what if we told you that neutralising doesn’t have to come at the cost of nourishment? Yep, this dual-benefit shampoo is here to nourish and protect your tresses, making them more manageable between salon visits. Infused with a strand-softening blend of fig and orchid extracts, this shampoo is about to become your blonde-saving bestie. 

$38 at Adore Beauty