The biggest spa trend of the year might give you a yeast infection

We blame Kourtney Kardashian

Beauty Crew Beauty Editor / January 24 2023

Somehow, we’re almost a month into the year. 

We’ve already made (and broken) our New Year’s resolutions, Marie Kondo-ed our makeup kits, and been delivered a list of trendy spa treatments that are set to make the next 11 months of the year, erm, interesting to say the least. 

SpaSeekers recently released a report of the wellness and spa trends that are set to define the year ahead and the findings have us, shall we say, perturbed. 

Concerned foremost for our bank accounts, we’ve also come to fear for our womanhood, because smackbang at the top of the list is the ‘yoni steam’ (followed by ‘crystal healing massage’).

With these weird celebrity beauty treatments beloved by the Kourtney Kardashians and Gwyneth Paltrows of the world (and disputed by medical professionals) rising in popularity, it seems that alternative beauty is closing in on the mainstream. 

However, if a steamed yoni and being massaged with crystals doesn’t sound like your kind of thing, there are also more conventional entries on the list of biggest spa trends of the year to try.

The Top 10 Trending Spa Treatments of 2023 

1/ Yoni steam  

Increase in searches: 124%  

2/ Crystal healing massage  

Increase in searches: 91%  

3/ Turkish bath massage

Increase in searches: 85%  

4/ Gold massage  

Increase in searches: 84%  

5/ Lymphatic drainage facial

Increase in searches: 83%  

6/ Sound bath  

Increase in searches: 83%  

7/ Colonic hydrotherapy 

Increase in searches: 83%  

8/ Salt sauna

Increase in searches: 83%  

9/ Ayurveda massage

Increase in searches: 50%  

10/ Light therapy facial 

Increase in searches: 49%  

While 2023 is looking like a weird and wacky year, we’re hoping that these 2022 beauty trends are set to retire

Main image credit: @poosh

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).