Cher is launching a fragrance and what can't the woman do?

Spoiler: it’s genderless

BeautyCrew Beauty Editor / May 23 2019

Cher has done it all; she’s a Grammy award-winning artist, Oscar winner, activist, the queen of Twitter, and the original strong, independent woman who don’t need no man.

But now, the multihyphenate is taking on the beauty industry with the launch of her very own genderless fragrance – Eau de Couture by Cher – a four-year-long collaboration between the pop singer and perfumer Clément Gavarry.

In a recent interview with WWD, she described the perfume as a spicy, vanilla oriental fragrance with notes of bergamot, neroli jasmine and vetiver. The idea for the fragrance started with her love of vanilla: “I like vanilla, it’s just a girl thing I think but I also very much like something that’s spicy. It’s very touchy-feely. It makes you want to hold onto yourself.”

No word yet on a release date but Cher confirmed that a bottle of the stuff will retail for USD$80.

This isn’t her first foray into the world of fragrances though, back in 1987 she launched Uninhibited in collaboration with the Parfums Stern company.

To Cher, her new fragrance is for people who simply want to smell good, which is why she didn’t have a gender in mind when creating the scent. “We’ve come a long, long way since I first put out a perfume so I really do believe this is genderless. I [made] it for people who love perfume or people who want to smell good, people who feel that it’s part of who they are.”

Although she does admit wearing fragrance may not be for everyone, she personally doesn’t get it, saying, “I imagine there are people, I know there are people, who don’t want to have anything on them and I cannot even go to that place” – and honestly Cher, neither can we.

Looking for a new signature scent? Check out the fragrances beauty editors can’t live without.

What’s the most iconic fragrance, in your opinion? Let us know in the comments below.

Main image credit: @cher


Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).