Cher is launching a fragrance and what can't the woman do?

Spoiler: it’s genderless

BeautyCrew Beauty Editor / May 23 2019

Cher has done it all; she’s a Grammy award-winning artist, Oscar winner, activist, the queen of Twitter, and the original strong, independent woman who don’t need no man.

But now, the multihyphenate is taking on the beauty industry with the launch of her very own genderless fragrance – Eau de Couture by Cher – a four-year-long collaboration between the pop singer and perfumer Clément Gavarry.

In a recent interview with WWD, she described the perfume as a spicy, vanilla oriental fragrance with notes of bergamot, neroli jasmine and vetiver. The idea for the fragrance started with her love of vanilla: “I like vanilla, it’s just a girl thing I think but I also very much like something that’s spicy. It’s very touchy-feely. It makes you want to hold onto yourself.”

No word yet on a release date but Cher confirmed that a bottle of the stuff will retail for USD$80.

This isn’t her first foray into the world of fragrances though, back in 1987 she launched Uninhibited in collaboration with the Parfums Stern company.

To Cher, her new fragrance is for people who simply want to smell good, which is why she didn’t have a gender in mind when creating the scent. “We’ve come a long, long way since I first put out a perfume so I really do believe this is genderless. I [made] it for people who love perfume or people who want to smell good, people who feel that it’s part of who they are.”

Although she does admit wearing fragrance may not be for everyone, she personally doesn’t get it, saying, “I imagine there are people, I know there are people, who don’t want to have anything on them and I cannot even go to that place” – and honestly Cher, neither can we.

Looking for a new signature scent? Check out the fragrances beauty editors can’t live without.

What’s the most iconic fragrance, in your opinion? Let us know in the comments below.

Main image credit: @cher


Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.