Christina Aguilera joins Joe Jonas as ambassador for anti-wrinkle injectable Xeomin®

“[It] maintains my desired look and fits seamlessly into my schedule”

BEAUTYcrew Beauty Editor / April 26 2023

While some celebrities are annoyingly tight-lipped about their pout-plumping cosmetic procedures, others are more than happy to share their secrets. 

Case in point? Christina Aguilera has just joined Joe Jonas and Teyana Taylor as the latest celebrity ambassador for cosmetic anti-wrinkle injectable Xeomin®. 

“I don't think it's necessarily something that we have to shy away from," Jonas told PEOPLE in 2022. "We can be open and honest about it and be confident and not really shy away from speaking our truth.”

Jonas turned to Xeomin® to minimise his frown lines but Aguilera relies on the Botox alternative to make her beauty routine easier, as it maintains her desired look and doesn’t impact her busy life on the road. “As a performer, finding time for myself during my hectic performance schedule is vital,” she told WWD.

“This is one of the reasons why the Xeomin® ‘Beauty on Your Terms’ campaign especially resonated with me,” she went on to say. “It represents implementing a regimen that embraces prioritising oneself; however that may be.”

“As one of the most powerful and iconic voices of our time, Christina Aguilera personifies our ‘Beauty on Your Terms’ mission,” said Patrick Urban, Merz Aesthetics president, North America, in a statement released by Xeomin®. 

“Our trailblazing marketing collaborations have reached a new audience,” he went on to say. “With the U.S. aesthetics market expanding at a rapid pace among adult Gen Z and Millennials, we’re focused on empowering women and men with the freedom to make the aesthetic choices that help them maintain their self-confidence.”

Aguilera has been refreshingly forthcoming about her beauty and wellness routine this year. She actually shared in a recent interview that she loves this sex toy so much that she takes it with her everywhere. 

Main image credit: @xtina

Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.