How beauty brands are evolving due to COVID-19

‘Virtual consultations’ are now a thing

Beauty Crew Digital Content Editor / April 29 2020

While COVID-19 continues to wreak havoc across the globe and our beloved beauty retail stores have been forced to close their doors in Australia, brands are coming up with creative new ways to continue providing us all with what we love most: beauty products, of course.


MECCA has just launched virtual consultations to provide answers to all your beauty questions, as well as help with foundation matching help or and guidence on getting the most of of your skin care regimen.  Consultations can be booked online and take place over FaceTime with MECCA experts.

MECCA is also producing MECCA.LIVE, an Instagram series presenting information on a range of different beauty topics so we can continue to get our MECCA fix even though we can’t physically visit stores. MECCA has also launched their MECCA Chit Chat Facebook group to give beauty junkies a place to connect and share everything from product recommendations and beauty hacks, to the latest podcasts, books and TV series they’re loving.

Ella Baché

Ella Baché has devised new Virtual Salons to offer complimentary virtual skin consultations with local Ella Baché beauty therapists via video chat. After the consultation, clients can purchase the recommended products from their local Ella Baché salons online to get their hands on their ideal products support local businesses at the same time.

Make a booking here.


Alpha-H is now providing complimentary one-on-one online skin care consultations via Skype or Facetime. Alpha-H consultants will provide personalised skin care advice as well as recommendations on suitable products best suited to the individual.

Make a booking here.

Trinny London

Fashion expert and television personality Trinny Woodall's beauty brand, Trinny London, has just launched virtual, interactive one-on-one make up appointments to help you choose the best products suited to you and keep makeup artists employed during COVID-19. During the appointment, you'll be taken through Trinny London's Match2Me makeup matching tool to help find the most suitable colours, products and techniques for you personally. To chat with a Trinny London makeup artist, book a time that suits you online.


Skinstitut has just opened their online store for the first time and is offering personalised skin care prescriptions via their new online consultation tool. Fill out the questions to receive your customised skin care recommendations.


Ultraceuticals is now offering virtual skin consultations via Skype. During your consultation, a fully qualified Ultraceuticals therapist will talk through your skin care concerns face-to-face and assist you with finding the best regimen for your skin.

All Saints Clinic

All Saints Skin Clinics is now offering their new Art of Face Virtual ConsultationsThese virtual one-on-one consultations enable the clinic's experts to individually discuss a client’s skin concerns and recommend the best treatment methods including new products, tips and tricks. Preparation for post-isolation treatments such as Clear + Brilliant or Fraxel may be discussed too.

All Saints Skin Clinics also has the SkinXS virtual diagnostic tool through which the team will analyse your skin and recommend a tailored skin care regimen.

To read about the beauty brands supporting COVID-19 relief efforts, check out this story.

Main image credit: @kaiagerber

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.

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