Is the gold bar the new jade roller?

The lowdown on this odd-looking beauty tool

BeautyCrew Beauty Assistant / June 28 2019

In the beauty sphere, odd products are a dime a dozen – in case you missed it, we now live in a world where you can purchase a washing machine for your beautyblender.

One of the more unusual products to crop up on the beauty scene lately is the gold bar - a vibrating instrument made out of 24k gold that you use to massage your face to encourage lymphatic drainage.

Unlike traditional facial massaging tools such as gua sha and jade rollers, the vibrations of the sculpting bar remove the need for manual labour and do most of the work for you. Plus, the sonic vibrations created by the device amplify the benefits you would experience when using other face massage tools. They’re essentially created for those of us who love beauty but also self-identify as lazy girls.

Made popular by Jillian Dempsey, the celebrity makeup artist and beauty mogul was actually first introduced to the ‘Japanese Gold Sculpting Bar’ product on a trip to Japan and fell so head over heels with its lifting and firming powers that she secured an exclusive U.S. distribution deal with the makers.

Dempsey’s celebrity clients instantly fell in love with the compact beauty device too, including her husband Patrick Dempsey - aka Grey’s Anatomy’s McDreamy - who demonstrated how to use the beauty tool in a rather entertaining little Instagram video.

#repost from @patrickdempsey "My daily routine* thank God for my wife's newly launched Japanese gold facial bar for men and women. 24k gold vibrating bar that instantly makes skin feel and appear toned, lifted, contoured, and revived. Available only on her website JillianDempsey.com"
#repost from @patrickdempsey "My daily routine* thank God for my wife's newly launched Japanese gold facial bar for men and women. 24k gold vibrating bar that instantly makes skin feel and appear toned, lifted, contoured, and revived. Available only on her website JillianDempsey.com"

Now, if you don’t want to drop a cool $300 on a beauty device, we hear you.

Dick Smith sells a dupe for less than $20.

Looking for other ways to upgrade your skin care routine? These five tech-savvy tools will have you sorted in no time.

Would you swap your gua sha or jade roller for the gold bar? Let us know in the comments.

Main image credit: @jilliandempsey

Briar was Beauty Crew’s intern before joining the crew full time as a Beauty Assistant in March of 2019. She is a self-professed product junkie, skin care obsessive and she is always on the hunt for the perfect mascara. Her favourite products include Biologique Recherche’s P50W Lotion and Charlotte Tilbury’s Hollywood Flawless Filter.