The one shampoo every blonde needs this summer
Want to say goodbye to brassy strands? Our Review Crew® put this shampoo to the test
The product
The fight against brassy tones is a serious struggle for blonde-haired gals, especially in summer when everything seems to be working against you (we’re talking sun, chlorine, saltwater – the whole shebang!).
To avoid dull, damaged hair and unwanted brassy tones, you’re going to want to reach for a shampoo that is specifically designed to enhance your hair colour and keep it looking fresh, vibrant and glossy for longer.
The new John Frieda™ Violet Crush Intense Purple Shampoo for blondes is one of the latest solutions for eliminating those stubborn yellow and orange tones. It’s an intense violet formula that uses patented technology to combat colour-fade, instantly transforming brassiness into a cool and bright blonde colour.
Our panel of Review Crew® testers put the purple shampoo to the test.
The panel
Beauty Crew sent John Frieda™ Violet Crush Intense Purple Shampoo to a panel of women who suffer from dull, brassy blonde hair.
The lowdown
Here’s what the Review Crew® loved about the John Frieda™ Violet Crush Intense Purple Shampoo:
Its ability to get rid of brassy tones: Our Review Crew® members raved about how well the shampoo worked on banishing dullness and yellowing, with many commenting on how vibrant and bright their blonde hair looked after just one use.
How clean it left their hair: Many reviewers were impressed by how clean and fresh the purple shampoo made their hair feel. One reviewer said, “I use most purple shampoos [in] conjunction with a standard shampoo as they don't usually clean your hair very well. However, this shampoo both cleanses and tones the colour of your hair.”
The subtle scent: Most reviewers were fans of the subtle, clean scent – some even said it left their hair smelling like they had just left the salon.
The verdict
Like the sound of this purple toning shampoo? Make sure you read more John Frieda™ Violet Crush Intense Purple Shampoo reviews.
Do you suffer from brassy tones? Share your thoughts and experiences with us in the comments below.
The products for this Review Crew® trial have been provided by John Frieda to Pacific Magazines’ BEAUTYcrew for the purpose of trial and review by BEAUTYcrew members.
*This average star rating is based on 89 reviews and is correct as of 04/10/2019
Main image credit: Sevak Babakhani
Erin Docherty is a Beauty Writer for BEAUTYcrew, Beauty Editor for Women's Health magazine and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.
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