Kayla Itsines says this is her go-to solution for pregnancy stretch marks

People are going *nuts* over it

Beauty Crew Beauty Writer / July 22 2019

While fitness queen Kayla Itsines is an open book on *everything* fitness, it’s pretty rare to find her harking on about her fave beauty products. So, when she does, you know the stuff is good.

And if you’ve got some persistent scars or stretch marks going on, or simply want to try and prevent them during pregnancy, this one is for you. Because she recently revealed her favourite natural product to help prevent pregnancy stretch marks - and we can confirm: the Internet absolutely lost it. 

Before giving birth to her daughter, the fitness queen shared a candid post about stretch marks, saying although she doesn’t yet have any on her stomach (she’s talked about stretch marks on her legs in the past), she regularly uses an oil that contains avocado oil, apricot kernel oil, macadamia oil, rosehip oil and acai oil to help keep her skin hydrated and smooth. (PSA: Hydrating ingredients are key to helping with tissue repair and keeping the skin soft and supple).

[[ STRETCH MARKS ]] Something I get asked about daily is if I have stretch marks or not. So just an update, I am #36weekspregnant and I do NOT have any stretch marks, YET. In saying that, I now put oil on my tummy 3 times a day✅ The oil blend I use contains avocado oil, apricot kernel oil, macadamia oil, rosehip oil, acai oil and I mix that with coconut oil! Just so everyone knows, I don't mix all of those separately haha it comes in one product! When I found out I was pregnant, I started to put oil on my tummy every night. The more my tummy grew, the more I applied, bit by bit. For me, the easiest way to remember how much to oil your belly is by trimesters ✅ 1st trimester Once per day (at night) 2nd - trimester Twice per day (morning and night) Third trimester 3 times a day ! (morning, afternoon, before bed) Stretch marks can be caused by many factors and in some cases cannot be prevented. For me, I just make sure I'm always super hydrated inside and out and whatever happens, happens!! I will upload a blog about my pregnancy skincare routine AFTER I give birth, who knows, I might get stretch marks in the last couple of weeks!! I know a lot of women have had this happen so we will just wait and see 😁 www.kaylaitsines.com/app
[[ STRETCH MARKS ]] Something I get asked about daily is if I have stretch marks or not. So just an update, I am #36weekspregnant and I do NOT have any stretch marks, YET. In saying that, I now put oil on my tummy 3 times a day✅ The oil blend I use contains avocado oil, apricot kernel oil, macadamia oil, rosehip oil, acai oil and I mix that with coconut oil! Just so everyone knows, I don't mix all of those separately haha it comes in one product! When I found out I was pregnant, I started to put oil on my tummy every night. The more my tummy grew, the more I applied, bit by bit. For me, the easiest way to remember how much to oil your belly is by trimesters ✅ 1st trimester Once per day (at night) 2nd - trimester Twice per day (morning and night) Third trimester 3 times a day ! (morning, afternoon, before bed) Stretch marks can be caused by many factors and in some cases cannot be prevented. For me, I just make sure I'm always super hydrated inside and out and whatever happens, happens!! I will upload a blog about my pregnancy skincare routine AFTER I give birth, who knows, I might get stretch marks in the last couple of weeks!! I know a lot of women have had this happen so we will just wait and see 😁 www.kaylaitsines.com/app

Naturally she received a zillion comments from her followers asking what product she was using, to which she replied, “It’s the Hermosa Co”.

And with those four little words, 1000 units of Hermosa Co Belly Oil were sold within the fortnight. Since Kayla’s post, The Hermosa Co has also gone international in order to meet the demand, with an additional 300 orders sent direct to the US just 24 hours after the brand went global. 

Not bad for a little Aussie start-up, huh?

Everybody's favorite at the moment, made locally here in Torquay. Lots of research went into making sure we included the best oils to nourish, hydrate and smooth your skin. A great oil to support your stretching skin but we get lots of feedback from mum's that it soothes itchyness as well. This oil includes Acai, rosehip and macadamia just to name a few. Shop online and don't forget to use our EOFY discount Mamamade for 20% off.
Everybody's favorite at the moment, made locally here in Torquay. Lots of research went into making sure we included the best oils to nourish, hydrate and smooth your skin. A great oil to support your stretching skin but we get lots of feedback from mum's that it soothes itchyness as well. This oil includes Acai, rosehip and macadamia just to name a few. Shop online and don't forget to use our EOFY discount Mamamade for 20% off.

Want to find out what other celebs swear by for preventing stretch marks during pregnancy? This is Rebecca Judd’s favourite stretch mark treatment (psst…it’s the same one Zoe Foster Blake swears by!).

Do you have a stretch mark product you love? Let us know in the comment section below.

Main image credit: @kayla_itsines

Erin Docherty is a Beauty Writer for BEAUTYcrew and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.