In case you’ve been living under a rock, the queen of culturally impactful hair transformations, Kim Kardashian, has left us shooketh once more by transforming her traditionally dark brown locks to a bold shade of cherry red.
From a Draco-Malfoy-esque shade of blonde to a mermaid pink and classic jet black, this fiery hue is quite possibly one of Kim’s best hair makeovers yet. In fact, we love it so much we’ve been scouring the internet for more red-headed inspo to terrorise our beloved hair colourists with.
And, like the good little researchers we are, we’ve cherry-picked the finest of our findings in the hopes this crimson crush will tickle your fancy as much as it does ours. You’re welcome.
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.