Move over Kylie Jenner, ‘cause there’s a new Kylie beautypreneur in town.
Yep, our beloved homegrown Aussie pop princess Kylie Minogue has just launched her very own cosmetics range, Kylie.
The singer announced the launch with one seriously bedazzled Insta post to coincide with the promotion of her latest album, Step Back in Time: The Definitive Collection.
Call us patriotic, but Minogue is the OG Kylie in our books, and it turns out the legal world agrees.
When Kylie Jenner first set out to launch Kylie Cosmetics, she originally wanted to trademark “Kylie” herself. But Minogue’s lawyers contested Jenner’s trademark application stating that Jenner was a “secondary reality TV personality”.
But there’s more - submissions were made that our gal Minogue was as an “internationally renowned performing artist, humanitarian and breast cancer activist known to the world simply as Kylie” – damn straight she is!
If that ain’t a mic drop, we don’t know what is.
Anyway, it seemed the US Patent and Trademark Office agreed as Jenner’s application was rejected (and she went on to have success with “Kylie Cosmetics” instead), paving the way for Minogue to launch her own Kylie cosmetics range.
And at long last, here it is. And we are here for it!
Victoria Beckham is another celeb to launch her own beauty brand this year, check out the full story here.
What do you think of Kylie Minogue’s beauty products? Let us know in the comments.
Main image credit: @kylieminogue
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.