Is Lili Reinhart releasing skin care?

Call us the beauty industry’s Inspector Gadget

Beauty Crew Beauty Editor / October 06 2023

Lili Reinhart has always been incredibly vocal about the fact that her skin isn’t perfect. 

The Riverdale star has dealt with cystic acne most of her teen and adult life, and as a result she’s developed a special interest in skin care and cultivating a healthy body image

She frequently shares her skin care routine and beauty tips (specifically, helpful hacks for healing acne) via her social media channels. 

However, more recently Reinhart interrupted her usual selfie schedule of pimple-clearing clay masks and facial treatments on Instagram to debut a fresh face free from makeup, glowing in the golden hour sun. 

In the caption, she wrote: 

“Since I was 12, I’ve struggled with acne,” Reinhart shared. “My skin has suffered consistent breakouts, hyperpigmentation, redness and scarring.” 

“I feel impassioned and motivated to find solutions for not only myself, but others who struggle as well,” she continued.

“[But] this is my skin now, makeup free… no filter, [and] I can’t wait to share more about what I’ve been working on,” she said. 

Based on her closing statement, fans have surmised that the actress is planning to release her own line of skin care that will no doubt address the concerns of acne-prone skin. 

“Let me guess you're making a skin care brand,” one commenter deduced, to which one of Reinhart’s loyal followers responded:  “And if she is we will f***ing buy it.” 

Lili Reinhart isn’t the only unlikely celebrity stepping into the beauty space. TikToker Anna Paul just launched her own skin care brand called Paullie. 

Image credit: @lilireinhart

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).