These 3 cult products are FINALLY coming to Australia

cult products launching in Australia

You’ve heard the hype, now you can actually get your hands on them

Beauty Crew Editor / March 05 2018

There is no denying that Australia is a wonderful place to call home. But while we are blessed with pristine beaches, green valleys and big red rocks, there is one gripe most of us tend to share about our little island: how long it takes for us to get those new beauty products that the rest of the world has been raving about.

But allow us to be the bearer of excellent news. Some of the world’s most talked-about products finally have Australian launch dates and you can immediately stop calling in favours from your best friend’s uncle’s cousin’s neighbour to send them to you. 

L’Oréal Paris Paradise Mascara

Known as Lash Paradise in the US, L’Oréal Paris’ latest mascara launch has caused big waves in its short life. Already climbing the ranks as one of the most pinned mascaras on Pinterest, and having fostered many a thread on Reddit claiming love for the budget-friendly mascara, Australians have had to get resourceful to get a taste.

So what’s all the fuss about? In a nutshell, word is that it’s giving women the intensity, volume and amazing length they’ve always craved – and that’s all thanks to the ultra-soft brush that coats lashes in the pigmented, castor oil-rich formula. And while the buzz may be all about the oomph factor the mascara will give lashes, you may not have heard (but should definitely know) that the feather-soft brush and formula combo will leave lashes free from flakes – even as you layer for more volume. 

While most of what we’ve heard about this already-cult mascara is from overseas, now that it’s hit Australia and has been in the hands of our trusty Review Crew®, you’re bound to hear a whole lot more about this makeup bag must-have. So make sure to get in before it sells out!
Launching: February

TOP TIP: When you’re stocking up on the Paradise Mascara, make sure to pair your lash look with the new L’Oréal Paris Brow Artist Pomade and Superliner Kajal from the Paradise range. Epic eye looks are guaranteed.

Ouai Anti-Frizz Hair Sheets

The moment the world caught wind that the Ouai Anti-Frizz Hair Sheets were Kim Kardashian West’s go-to frizz-fighting solution, the Internet basically broke. And then Australians realised that these ingenious sheets of static control were only available overseas, and well, it wasn’t a great day. The whole ‘insight into a Kardashian beauty bag’ element aside, the product is actually very, very clever. Small enough to fit in your bag, each sheet can help fight static, frizz and fly-aways with a simple swipe from roots to tips, no matter where you are.
Launching: February


Okay, technically this hasn’t launched anywhere yet, but the hype is real. While this little skin care gadget may look like a pocket-friendly mirror compact, it’s actually the world’s first smart mask treatment to offer a spa-level facial in just 90 seconds by combining LED light therapy with cryotherapy, thermo-therapy and T-Sonic pulsations. You basically just click a circular mask into the gold circle of the device, treat your skin for a minute and a half, and hey presto, you’re done!
Launching: April

Love a product that has significant hype? Here are 13 cult products you have to try at least once in your life.

Which one of these are you most excited about? Please share with us in the comments section below

Main image credit: Getty

Carli was BEAUTYcrew’s Editor from launch in 2016 until May 2020. You can find her words right here on BEAUTYcrew, and previously on beautyheaven.