PSA: You’ve NEVER seen a mascara like this before

L’Oréal Paris Unlimited Mascara

Here’s what our Review Crew® had to say about this innovative new product

Beauty Crew Digital Content Editor / November 12 2018

The product

Although we adore mascara, it’s not always easy to get those perfectly coated lashes we all crave. To get to the root of every lash you sometimes need to twist your wrist at odd (and uncomfortable) angles. Then there are those formulas that promise length and definition but deliver clumps instead.

L’Oréal Paris has created the Unlimited Mascara to address these woes. What really sets this mascara apart is its unique, dual-positioning brush that’s designed to coat even the tiniest and hardest to reach lashes. Just a couple of coats and you’ll be saying hello to Bambi lashes.

Its next-gen formula contains latex polymers to stretch lashes, which might sound very science-y, but in short they help give your lashes a fuller, longer and more volumised appearance. The mascara is also long-wearing so there will be no dreaded flaky mascara panda eyes to be seen at the end of the day.

Our panel of Review Crew® testers put this product to the test.

The panel

Beauty Crew sent the L’Oréal Paris Unlimited Mascara to a panel of women aged between 25 and 44 who were looking for a lifting, lengthening and volumising mascara that evenly coats lashes.

The lowdown

Here’s what the Review Crew® loved about the L’Oréal Paris Unlimited Mascara:

The long-wearing formula: No need for 5pm touch-ups here. The Review Crew® commented on how long-lasting the formula was and said that only one application was needed to get them through the day and into the night. It also left them with no under-eye flaking.

The innovative design: Many reviewers loved that the bendable wand could be used to reach corner lashes and coat their smaller lashes, too. They also liked that the mascara conveniently sat upright on their vanities.

The anti-clumping formula: The panel liked that the formula could be built up for a fuller flutter, without any visible clumping.

The verdict

“This mascara worked wonders for me! I loved how much volume this gave my little lashes! The brush worked really well and I found it really easy to use. It is perfect for reaching the inner lashes and helps make my whole eye look bigger. I will definitely be purchasing this mascara. Highly recommended for little lashes!”
Review Crew® Member
“L’Oréal Paris Unlimited Mascara is an absolute must-have in your makeup bag. I love the upright bottle and flexible wand. It's amazing, easy to apply on the lashes and makes your eyes stand out... From the first application lashes are longer and thicker. No smudges all day and easy to remove with makeup remover. My lashes looked full and natural and I'll definitely be adding this to my new purchases.”
Review Crew® Member
“I was really excited to be chosen to review this mascara as I have been looking for a new mascara to purchase. I love, love, LOVE this one! I like the design of the bottle as it can stand upright on my bathroom shelf. The brush is quite large but I found it easy to use. The mascara applied really smoothly and didn't clump. I found it easy to coat all of my lashes including the corner ones.”
Review Crew® Member

Like the sound of this unique mascara? Read more L’Oréal Paris Unlimited Mascara reviews.

Have you tried the L’Oréal Paris Unlimited Mascara? Share your thoughts and experiences with us in the comments below.

The products for this Review Crew® trial have been provided by L’Oréal Paris to Pacific Magazines’ BEAUTYcrew for the purpose of trial and review by BEAUTYcrew members.

*This average star rating is based on 89 reviews and is correct as of 12/11/2018

Main image credit: Sevak Babakhani

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.