Top 10 most searched beauty brands for men

This one’s for the boys, boys, boys

BEAUTYcrew Content Producer / May 07 2021

We love men who aren’t afraid to throw away the toxic masculinity and admit they're just as into beauty as their female counterparts. 

So when we found out that LOOKFANTASTIC had gathered the Google search data of Australian men to see just exactly what it is they’re looking for when it comes to all things beauty, grooming, hair care and even sexual health, we have to admit our ears did prick up a bit.

Keen to know what’s going on in the heads of the men that walk among us everyday? Honestly, same… 

With male beauty searches from the last year hitting the millions, let’s take a gander at the 10 beauty brands Australian men are feening for.

Image credit: @skinstitut

Image credit: @skinstitut

Skinstitut - 217,200 searches

Made right here in Australia, Skinstitut is known for delivering in-clinic level results at affordable prices. A mainstay in skin clinics across the country, this dermatologist-approved range of skin care goodies targets a myriad of skin issues utilising quality active ingredients. Dive into the brand’s offerings and sample one of their top sellers like the Skinstitut Glycolic Scrub 14%, Skinstitut Gentle Cleanser, and Skinstitut Retinol.

Skinstitut Glycolic Scrub 14%

Skinstitut Gentle Cleanser

Skinstitut Retinol

Image credit: @foreo_aus

Image credit: @foreo_aus

FOREO - 118,800 searches

Specialised facial treatments aren’t just for the ladies y’know. Swedish skin care tech wizards FOREO deliver quality at-home treatments that promote your best skin and a bit of well-deserved self-care. Instill skin with a healthy glow by pairing the hyaluronic and red algae-infused FOREO UFO™ Make My Day Hydrating Activated Face Mask with the gym-bag friendly FOREO UFO™ Mini Professional Skincare Infusion. Or snatch those cheekbones and jawline with a face-sculpting sesh using the FOREO BEAR™ Microcurrent Facial Toning Device.

FOREO UFO™ Make My Day Hydrating Activated Face Mask

FOREO UFO™ Mini Professional Skincare Infusion

FOREO BEAR™ Microcurrent Facial Toning Device

Image credit: @christopherobinparis

Image credit: @christopherobinparis

Christophe Robin - 97,200 searches

He’s a man who knows a thing or two about good hair. French hair aficionado Christophe Robin’s luxurious hair treatments target everything from dry scalp to frizzy, dehydrated strands, and the Parisian has even managed to completely change the game when it comes to easy-to-use hair colour. Enjoy never-ending good hair days with some of his best-sellers like Christophe Robin Cleansing Purifying Scrub with Sea Salt, Christophe Robin Regenerating Mask with Rare Prickly Pear Oil and Christophe Robin Cleansing Volumising Paste.

Christophe Robin Cleansing Purifying Scrub with Sea Salt

Christophe Robin Regenerating Mask with Rare Prickly Pear Oil

Christophe Robin Cleansing Volumising Paste

Image credit: @medik8australia

Image credit: @medik8australia

Medik8 - 97,200 searches

Medik8 has managed to create some intensely active-infused products and we love the treatment-focused brand for it. Banish persistent acne and the first signs of ageing with their best-selling Medik8 Crystal Retinal 6 or try a natural vitamin-A infused alternative like their new Medik8 Bakuchiol Peptides. Like to keep your skin care routine simple? You can’t go past the Medik8 Surface Radiance Cleanse for a fresh face.

Medik8 Crystal Retinal 6

Medik8 Bakuchiol Peptides

Medik8 Surface Radiance Cleanse

Image credit: @asapskinproducts

Image credit: @asapskinproducts

ASAP - 79,200 searches

ASAP skin care brings cosmeceutical in-clinic results straight to your bathroom with a range of products that have attained cult status the world over. Snag one of their buzzworthy picks like the brand’s famous asap super B complex, asap daily facial cleanser or asap liquid platinum. Clear skin awaits…

asap super B complex

asap daily facial cleanser

asap liquid platinum

Image credit: @lelo_esoficial

Image credit: @lelo_esoficial

LELO - 64,800 searches

Sexual health and wellness brand LELO may have a plethora of toys geared towards the ladies but that doesn’t mean there isn’t a bit of something for everyone. Enjoy fun-time with the brand’s innovative natural latex condoms – depending on what you’re working with there’s LELO HEX Condoms Original or LELO HEX Condoms Respect XL. And why not pick up some of the brand’s multi-purpose LELO Personal Moisturiser while you’re at it. 

LELO HEX Condoms Original

LELO HEX Condoms Respect XL

LELO Personal Moisturiser

Image credit: @wahlproaus

Image credit: @wahlproaus

Wahl - 64,800 searches

Perfect those at-home barbery skills with some of Wahl’s hair tools or relax those tired muscles with one of their personal massagers. The Elite Pro Barber Hair Cutting Kit has all your basic hair cut necessities or get fancy with it using the 18K Gold-Plated Superior Performance Lithium Ion Grooming Kit. Or (our personal favourite), work out any muscular kinks with a deep tissue massage using the Heat & Ice Massage Gun.

Elite Pro Barber Hair Cutting Kit

18K Gold-Plated Superior Performance Lithium Ion Grooming Kit

Heat & Ice Massage Gun

Image credit: @silverbullethair

Image credit: @silverbullethair

Silver Bullet - 52,800 searches

SIlver Bullet may be known for their incredible hot hair styling tools like the Silver Bullet Keratin 230 Ceramic Wide Plate Straightener but the brands not just for the long-haired lads, no. In fact, the brand has a few excellent grooming tools too, like the Silver Bullet Hyper Speed Trimmer and the Silver Bullet Smooth Rider Clipper.

Silver Bullet Keratin 230 Ceramic Wide Plate Straightener

Silver Bullet Hyper Speed Trimmer

Silver Bullet Smooth Rider Clipper

Image credit: @weledaaustralia

Image credit: @weledaaustralia

Weleda - 52,800 searches

OG’s of natural skin care, body care and everything in-between, Weleda is an excellent pick for our eco-conscious kings who don’t want to have to worry about the impact their beauty products are going to have on the environment as well as their fine selves. You can’t go wrong with the brand’s cult Weleda Skin Food or their lighter formulation Weleda Skin Food Light. Though we must insist you freshen up those smackers with the Weleda Skin Food Lip Balm.

Weleda Skin Food

Weleda Skin Food Light

Weleda Skin Food Lip Balm

Image credit: @depot_maletools

Image credit: @depot_maletools

Depot - 43,200 searches

Grooming tools for the modern gentleman, Depot AKA the male tools company, specialises in some seriously chic looking products. Sample some of the brand’s best to whet your appetite before diving into the rest of the range like Depot No.905 Oriental Soul Eau de Parfum, Depot No.301 Matt Paste, or Depot No.102 Anti-Dandruff and Sebum Control Shampoo.

Depot No.905 Oriental Soul Eau de Parfum

Depot No.301 Matt Paste

Depot No.102 Anti-Dandruff and Sebum Control Shampoo

Want to know which brands Australians count as mainstays in their routines? These are Australia’s most popular skin care brands.

Main image credit: @itsjordanjr

Briar is a Content Producer at BEAUTYcrew. She is a self-professed skin care obsessive, always on the hunt for the perfect mascara, and can't go past a plumping lipgloss.