Pink eye makeup is the breakout beauty trend all the celebs are wearing

Pink Eyeshadow Is The Breakout Beauty Trend All The Celebs Are Wearing

Let these A-lister looks inspire you to try the bold hue

Beauty Crew Digital Content Editor / January 14 2020

Yesterday’s Critics’ Choice Awards presented a dazzling display of makeup and hair artistry. With so many stand-out looks, we’ll admit we struggled to choose our favourites. Yet, there was one breakout trend that was spotted on the red carpet too many times to call it a coincidence… 

Pink eye makeup is back, in a big way for 2020. And, there’s so many ways to wear it, as demonstrated by the A-lister set. 

A subtle wash of colour

If you’d like to dip your toes into the trend, try a subtle wash of pink across your eyelids like Mandy Moore and Cynthia Erivo. Or, if you want to take it to the next level, go bold with a lashline-to-brow application. 

Get the look: I Heart Revolution Donuts Raspberry Icing Eyeshadow Palette is a great palette which features a few different pink-based tones to try.

Mandy Moore

Cynthia Erivo

Neon magenta eyeliner

If you’d like to stand out at your next event, follow Lydia Hearst’s lead and take your beauty vibe up a notch with a flick of neon magenta eyeliner above your upper lashline.

The best news? If you know your way around a winged eyeliner application, this look is incredibly easy to execute as you’re simply swapping out your regular black or brown eyeliner for a pink version.

Get the look: Try a pink gel or cream eyeliner like MAC’s Chromaline in Magenta and check out our tips on nailing your application here.

Lydia Hearst

Metallic fuschia smoky eyes

For those who are ready to go big or go home, a metallic fuchsia eye might be right up your alley. Zendaya and Kate Beckinsale debuted the trend at the Critics’ Choice Awards and we’re loving this fun vibe.

Get the look: We love Huda Beauty’s Neon Obsessions Pressed Pigment Palette in Pink.

Kate Beckinsale


If you’re looking for more celebrity beauty inspo, check out all the best celeb manicure trends.

Will you be trying the pink eyeshadow trend? Let us know in the comments.

Main image credit: Getty

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.