L'Oréal Paris

L’Oréal Paris Elvive Hyaluron Pure 72H Rehydrating Purifying Shampoo

RRP $10.99

8901526652013
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L’Oréal Paris Elvive Hyaluron Pure 72H Rehydrating Purifying Shampoo is formulated with salicylic acid and hyaluronic acid to provide 72-hours of fresh roots and hydrated length. Salicylic acid helps to reduce excess oil and impurities without stripping natural moisture. Hyaluronic acid intensely rehydrates lengths, for a boost of moisture without weighing hair down.

*Average star rating within the product image is based on a Review Crew of 91 and is correct as of 30/07/2025.

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L’Oréal Paris Elvive Hyaluron Pure 72H Rehydrating Purifying Shampoo

AVERAGE RATINGS

90 Reviews

Rating / Reviews

Incentivized Review

Highly recommend

I thorougly enjoyed the L’Oréal Paris Elvive Hyaluron Pure Shampoo. If you struggle with oily roots and dry lengths, the L’Oréal Paris Elvive Hyaluron Pure Shampoo might just be the balancing solution you’ve been looking for. As someone who deals with an oily scalp yet often experiences dryness through the ends, I’ve found it incredibly difficult to find a shampoo that purifies without stripping. Thankfully, this shampoo delivers on its promise. Infused with hyaluronic acid, a popular skincare ingredient known for its ability to retain up to 1,000 times its weight in water, this shampoo targets two key concerns—hydration and oil control. What makes this formula stand out is that it purifies the scalp without being overly harsh, while simultaneously providing lightweight moisture to the lengths of the hair. It’s also silicone-free, which is a huge plus for anyone trying to avoid build-up or heavy-feeling hair. From the first use, I noticed a difference in how my scalp felt. It gave that fresh, clean feeling you typically only get after a salon wash, yet it wasn’t drying or irritating. The consistency is light, almost gel-like, and it lathers beautifully. It has a clean, fresh scent that’s not overpowering but gives a spa-like experience in the shower. After rinsing, my hair didn’t feel squeaky or stripped—just clean and soft. After using it consistently for a few weeks, I’ve seen a clear improvement in oil control. My hair stays fresher for longer, often going an extra day without needing a wash. My roots feel clean, while my ends feel hydrated and smooth—not weighed down or greasy. It’s a particularly great option for those living in humid environments or anyone with a naturally oily scalp. One of the best features of the Hyaluron Pure Shampoo is how well it works with the rest of the Hyaluron Pure range. I’ve paired it with the matching conditioner and scalp serum for even better results. Together, they help balance the scalp, reduce oiliness, and keep the hair feeling soft, manageable, and healthy-looking. This shampoo is also budget-friendly, widely available at supermarkets and pharmacies, and comes in a generously sized bottle that lasts. For a drugstore product, the quality feels surprisingly high-end. It’s suitable for daily use, though I personally use it every second day depending on how oily my scalp is. Overall, the L’Oréal Paris Elvive Hyaluron Pure Shampoo is a great choice for those with oily roots and dry lengths who want a clean, hydrated, and lightweight feel. It bridges the gap between purifying and moisturizing beautifully. If your current shampoo is leaving your roots greasy or your lengths parched, this could be your new go-to.
Incentivized Review

Great Product!

I have come to truly appreciate this shampoo. Its delightful fragrance elevates every wash to a luxurious experience, while the formula gently cleanses and nourishes my hair. After each use, my hair is remarkably soft, clean, and full of natural shine. I find the scent refreshing yet subtle, and the overall quality outstanding. I confidently recommend this shampoo and intend to repurchase it without hesitation, recognizing its exceptional benefits. A truly superb product, worth every penny!!!……………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………………………………….:..
Incentivized Review

A new favourite!

I was so excited to trial the L’Oréal Paris Elvive Hyaluron Pure 72H Rehydrating Purifying Shampoo and as someone with a very oil hair type, I am SUPER impressed. After using the scalp serum, I use the shampoo to fully cleanse and clean my hair, and the range is now a firm favourite. I love that it's formulated with nourishing skincare ingredients such as salicylic acid and hyaluronic acid to nourish my scalp and hair, keeping my locks hydrated. The range left my hair smelling so nice, and it has definitely helped my hair to feel fresh and clean for longer between washes, which is the ultimate goal of me!
Incentivized Review

Worth it

I’ve tried a fair share of clarifying shampoos, and this one has become a new favourite. It removes oil and product buildup really well but doesn’t dry out my scalp or leave my hair feeling rough. I use it two to three times a week, and it always leaves my hair soft, bouncy, and clean without that over-washed feeling. It lathers nicely and rinses out easily, which I find important. It’s also helped with that weighed-down look I sometimes get near the roots. If you’re looking for a shampoo that balances hydration with a proper cleanse, this one’s definitely worth trying.
Incentivized Review

Purified Perfection

This shampoo has been exactly what I needed. My hair tends to get oily at the roots within a day or two, but my ends are a bit dry from styling. Most purifying shampoos I’ve tried in the past left my hair feeling stripped or squeaky, but this one actually feels hydrating while still giving that clean, refreshed finish. After a few weeks of use, I’ve noticed my scalp stays balanced for longer, and my hair just feels lighter overall. It also smells really fresh and subtle—not overpowering at all. It’s made wash day easier and stretched out the time between washes, which I really appreciate.
Incentivized Review

Simple but effective

I wasn’t expecting much, but this shampoo has really surprised me in the best way. It gives a proper deep clean without drying out my hair or irritating my scalp. My roots feel refreshed, but my ends still feel soft and hydrated, which is hard to find in a purifying shampoo. I’ve noticed my hair doesn’t get greasy as quickly either, so I can stretch out my wash days a bit more. The texture is light, it lathers well, and the scent is fresh without being overpowering. Just a really solid option if you want something gentle but that actually works.
Incentivized Review

So clean and refreshing!

I used the L’Oréal Paris Elvive Hyaluron Pure 72H Rehydrating Purifying Shampoo along with the Rehydrating Conditioner! From the first use, I noticed a huge difference in how clean and refreshed my hair felt+ it smelled so good! The salicylic acid helps keep my scalp feeling super clean and light, without drying it out Meanwhile, the hyaluronic acid delivers a beautiful hit of hydration to my ends, making my hair soft, silky, and totally manageable. The best part is that it gave me 72 hours + of freshness and hydration. LOVED IT
Incentivized Review

Decent clean, not hydrating

I haven't had much time to try the shampoo however it does a reasonable job of cleansing my hair. The smell is inoffensive and my hair feels clean afterwards. I haven't noticed any hydrating qualities to it and after using this with the conditioner it left my hair dry, noting my hair is bleached and I regularly use heat on it, and have had more hydrating results using other brands. I will continue to use the products and will update the review if I notice anything different. I would not recommend this product, or the whole shampoo, conditioner and serum regime, and at this stage I would not repurchase it.a
Incentivized Review

Keeps my hair cleaner for longer

have naturally oily hair, and this shampoo has worked well in helping manage that. Since using it, I’ve been able to stretch out washes to every few days, which is a nice improvement from my usual routine. It leaves my hair feeling clean and refreshed without stripping it, and pairs really well with the conditioner from the same range. I was hoping to go even longer between washes, but I think with continued use, it may improve even more over time. This shampoo lathers well, and has a nice subtle fragrance. A great option if you’re looking for a shampoo that purifies without drying and helps reduce oil buildup gradually.
Incentivized Review

Great shampoo

I’ve tried dozens of shampoos over the years, but this one really impressed me. From the first wash, I noticed how rich and luxurious the lather was — a small amount goes a long way, and it foams up beautifully without needing to use half the bottle. More importantly, it really cleans the scalp. My hair feels fresh, light, and completely free of buildup after every wash. There’s no residue left behind, and I don’t get that tight, dry feeling that some clarifying shampoos leave. It leaves my scalp feeling balanced and refreshed — not stripped. The scent is subtle and clean, not overpowering, and it rinses out easily. I’ve also noticed my hair stays cleaner for longer between washes, which is a huge plus.
Incentivized Review

Pleasantly surprised

As someone who has exclusively used salon-grade shampoos for years, I’ll admit I was a little sceptical when I decided to try the L’Oréal Paris Elvive Hyaluron Pure 72H Rehydrating Purifying Shampoo. Drugstore hair products have never really been on my radar. I liked how lightweight the formula felt. It lathered well and rinsed out easily, leaving my hair feeling clean but not stripped. I tend to have a sensitive scalp and can get oily roots quite quickly, but this shampoo balanced things out nicely. It felt purifying without being harsh. The scent is fresh and subtle. I wouldn’t say it replaces my favourite salon shampoo entirely, but it’s an excellent alternative, especially at the price point. I’ve been using it for just over a week and have noticed that my hair stays fresher longer between washes, which is a huge plus. Overall, I’ve been pleasantly surprised. For a drugstore shampoo, the Hyaluron Pure 72H performs far better than I expected. It’s ideal for those who struggle with oily roots or are looking for a clarifying but hydrating cleanse.
Incentivized Review

Hydrated and Fresh Hairs!

I've been using the LOREAL Paris Elvive Hyaluron Pure 72H Rehydrating Purifying Shampoo, and it's fantastic! This shampoo truly delivers. The salicylic acid helps my oily roots stay fresh, and the hyaluronic acid keeps my lengths super hydrated without feeling heavy. My hair feels clean, light, and bouncy for days. I'm also using it with the serum and conditioner from the same line, and I'm getting really good results. If you want fresh roots and moisturised ends without the weigh-down, this is a must-try!
Incentivized Review

Great for oil reduction at the roots

I have tried this product in conjunction with the Oil Erasing Scalp Serum and Conditioner. I found the shampoo had a pleasant scent and was easy to apply. After 72 hours I could definitely see a reduction in oil at my roots compared to other shampoos that I have used. The only problem with this product is I found that it made my hair difficult to untangle when wet and it also seemed to make my hair more knotty when dry. I like the fact that it reduced the amount of oil at my roots after 72 hours but I am not sure that I could put up with all of the tangles and knots every time I use it.
Incentivized Review

Amazing results

The L’Oréal Paris Elvive Hyaluron Pure 72H Rehydrating Purifying Shampoo is a refreshing choice for those with oily roots and dry lengths. It delivers on its promise of deep cleansing without stripping the scalp, thanks to its lightweight formula infused with hyaluronic acid. After use, my hair felt noticeably cleaner, softer, and more hydrated at the ends. It lathers well and leaves a cooling, fresh sensation, which is great for a greasy scalp. Paired with the matching conditioner and scalp serum, it works even better to rebalance scalp health. I found after using the range my hair life was extended between washes as from the first wash it helped in removing the oil build up. Highly recommend!
Incentivized Review

Light and Smooth

My hair typically doesn’t get greasy often, but this week I had left my hair wash day a little too long and decided to trial this new shampoo. L’Oréal Elvive Hyaluron Pure 72H Rehydrating Purifying Shampoo instantly made my hair feel less greasy at the roots and soft during washing. I was surprised that one use of the entire range including the serum and conditioner made such a difference to my hair and at such a great price point too. My hair is coloured and I think it’s a great inbetween wash for coloured hair girlies. My hair didn’t appear to discolour at all. I would be quite happy to use this between purple shampoo washes.
Incentivized Review

Two in one shampoo

Very thankful to have received this shampoo with the conditioner and matching hair serum in the range to trial and review. I immediately liked the sound of this product because usually you are either buying something dor oily hair or something for dry hair but never something that addresses two different concerns in one. Packaging is clear and purple, it’s nice. The smell of this range is what you would expect shampoo to smell like, fresh. Makes the hair smell so fresh afterwards. Shampoo lathered up but not too much. I thought it was maybe because I had product in my hair but after a second and third wash the lather was still not intense. It did not weight my hair down and did a good job of making my hair feel clean.
Incentivized Review

Squeaky Clean scalp

The Loreal hyaluron shampoo has given my hair the squeakiest clean it has had in a very long time. my scalp feels fresh and my roots are no longer weighed down by grease that builds up over the course of the week. I also found it did not lift my colour from my hair like so many shampoos tend to do, definitely an added bonus and a nice surprise. My hair was easy to blow dry and heat style, not too many flyaways. I think my ends did feel a touch dry, so perhaps exercise caution if you have fine hair, chemically damaged or coloured hair.
Incentivized Review

Love this range!

Love this whole range! My hair is noticeable softer without feeling greasy or weighed down. I have long wavy bleached hair and often struggle with hydrating products leaving the ends feeling dry but dense and roots oily. I didn't have this problem with any of the products in this range and will be continuing to purchase them in the future. I dont use after wash products on my hair and with this range it really feels unneeded. It's exactly what I was looking for in a hair care range and I am so glad I found it. Also washed my daughters curly hair with it and it was tangle free, soft and not at all oily. Fantastic range id recommend every try it!
Incentivized Review

Good product

I've been testing the L’Oréal Paris Elvive Hyaluron Pure 72H Rehydrating Purifying Shampoo, and I’m honestly impressed with the results so far. From the first wash, my scalp felt noticeably fresher and less oily, while the lengths of my hair stayed hydrated and soft. The formula is lightweight, lathers well, and has a refreshing, clean scent that isn’t overpowering. I also love that it contains salicylic acid and hyaluronic acid – a combination that really works to balance oiliness at the roots without drying out the rest of the hair. After a few uses, my hair felt cleaner for longer between washes, and it looked healthier and shinier overall. It’s ideal for those with an oily scalp and dry ends, like me. The only reason I’ve given it 4.8 stars instead of 5 is because I’d love to see a pump version for easier use in the shower – but that’s just a personal preference! Overall, a great everyday shampoo that delivers on its promise of fresh roots and rehydrated lengths. Highly recommend giving it a try!
Incentivized Review

BIG FAN!!!

I am a recent convert to using Shampoo’s that feature game changing ingredients we would usually see included in skin-care. Normally I would use any shampoo and was always conscious to get treatments/conditioners with actives. What I love about L’Oreal Paris is how accessible they make these products for the budget conscious every day shoppers, and after trying this shampoo I’m hooked. I really do see the difference when using a quality shampoo in your regime. I used this shampoo in conjunction with the scalp serum and conditioner and absolutely loved it. This shampoo has a combination of salicylic acid and hylarounic acid, so targets both oily roots and dry ends at the same time. I felt it left my hair super clean without stripping it and primed for my next step. Smells divine also.