Say hello to soft, voluminous lashes minus the clump

Here’s what our Review Crew® had to say about this next-level volumising mascara

BEAUTYcrew Beauty Editor / April 12 2021

The product

Volumising mascara formulations are a tricky thing. Too heavy-handed with a dud mascara and you’re looking at some seriously chunky, clumpy lashes. The key (at least in our opinion) is a buildable formula that layers easily, so you can swipe on a few strokes before work for office-appropriate level volume and amp things up for the evening with a quick touch up before a night out with your friends.

And what do you know, Revlon So Fierce™ Big Bad Lash Mascara is just that. Say hello to full, buildable volume in a bad gal glossy shade of black that lasts up to 24 hours post-application. Boasting a creamy formula that glides on smoothly and keeps lashes soft and flexible, it means you can say goodbye to stiff, clumpy lashes that smudge or flake on you. Plus, thanks to some seriously cool lash tint tech, you can look forward to the lovely consolation of a gradual lash tint.

Here’s what our panel of Review Crew® testers had to say about this finely-tuned volumiser.

The panel

Beauty Crew sent Revlon So Fierce™ Big Bad Lash Mascara to a panel of women aged 25 to 39 who use a variety of drugstore and high-end mascaras.

The lowdown

Here’s what the Review Crew® loved about the Revlon So Fierce™ Big Bad Lash Mascara.

The non-clumping formula: We think we can all agree there’s nothing worse than a clumpy mascara and it’s something our Review Crew refuse to compromise on. That’s why so many of our reviewers were so impressed by this mascara’s clump-free finish, which made application and layering a breeze.

The naturally voluminous lash-look it delivered: Our members kept mentioning just how well this mascara seems to toe the line between mega volume and everyday wear. They loved that they were able to layer the mascara, allowing them to temper and customise their eye look for a day at the office, to evening drinks.

The affordable price point: A lot of our reviewers are dedicated high-end mascara users, but regardless of their predilection for an exxy lash offering, they couldn’t help but be impressed by this drugstore option, with one reviewer admitting she’d ditched her higher end picks completely.

The verdict

“I have been struggling between a few high end mascaras and have yet to find one that doesn’t transfer under my eye by the end of the day as I have oily skin. So Fierce doesn’t transfer onto my skin, is easily applied, coats evenly and doesn’t clump and gives a reasonable amount of length... I’m very impressed and would definitely use it again and find myself reaching for it more than my higher price point mascaras! It’s also very easy to get off in the evening which is always a big plus in my book!”
Grace H
REVIEWcrew® Member
“It's such a struggle for me to find a good mascara that doesn't smudge but also extends my lashes and makes them look full. And not to mention at an affordable price. I have loved trialling this mascara by Revlon. It's such a compact size and great to travel with or pop into your handbag. I have been applying 2 - 3 coats, and I have enjoyed how much this mascara volumises my lashes and gives them that pop of definition while looking natural at the same time. I struggle to find mascara that doesn't clump, and this one certainty doesn't.”
Izzie R
REVIEWcrew® Member
“As a fan of huge lashes I’m always on the hunt to find the next one to make them as long as possible. Revlon’s So Fierce Big Bad Lash Mascara does not disappoint. The brush is big and generous making it super easy to apply, and as someone with usually very short eyelashes I was delighted to see just how long and amazing they looked. I’ve tried loads of different mascaras over the years and this one is seriously one of the best volumising ones I have tried.”
Michelle H
REVIEWcrew® Member

Like the sound of impactful lash length and volume? Read more Revlon So Fierce™ Big Bad Lash Mascara reviews.

The products for this Review Crew® trial have been provided by Revlon to Are Media and BEAUTYcrew for the purpose of trial and review by Review Crew® members.

*This combined average star rating for Revlon So Fierce™ Big Bad Lash Mascara is based on a combined total of 50 reviews submitted and is correct as of 09/04/2021.

Main image credit: Are Media

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).