I'm a Beauty Editor and this is what I'm buying in Sephora's Black Friday sale

*Adds to wish list*

BEAUTYcrew Beauty Editor / November 26 2025

As a Beauty Editor I've tried just about every beauty product under the sun. Years of being sent PR packages with all the latest and greatest makeup, hair, skin care, fragrance, and the like, has forced me to develop better discernment when I do spend on beauty products.

As we all know, Black Friday sales are finally here, with the last weekend of November promising to be one of the best times of year to snag a deal. 

Naturally, it's an ideal opportunity to stock up on essentials like a favourite moisturiser or a signature perfume. But I also find that a sale helps to lower the stakes when I've been eyeing up a particularly indulgent purchase too. And — I hate to bring this up — but the impending gifting season is ever-present and looming, so it can't hurt to cross a few names off of the old Christmas present list. There are plenty of limited edition holiday gift packs to choose from at Sephora this year.

Last year, Sephora's Black Friday sale lasted for four whole days, and Sephora Beauty Pass members could enjoy a 15 per cent discount with no minimum spend or 20 per cent off with a minimum spend of $120. However, this year customers can save up to 50 per cent on selected items. So if you're not already a Sephora Beauty Pass member, now is the perfect time to sign up (joining is completely free).

I also suggest fine tuning your wish list now, so you can easily add to cart before stocks run out.

Not sure what to shop? This is what I'm adding to cart, and it's on sale right now!

A Beauty Editor's Sephora Black Friday Sale Wish List

Dyson Ceramic Patina Airwrap I.D. Multi-Styler and Dryer (Limited Edition)

usually $849, now on sale for $696.18 at Sephora

We've been wanting to invest in the upgraded Airwrap I.D. for a while now, so the fact that it's currently 18 per cent off at Sephora right now sounds like the perfect opportunity to make our dream a reality.

Key features:

1 x Conical Airwrap barrel
1 x 40mm Airwrap long barrel
1 x Soft smoothing brush
1 x Large round volumising brush
1 x Dryer+Flyaway smoother
1 x Fast dryer
1 x Presentation case
1 x Filter cleaning brush

Available at:

usually $849, now on sale for $696.18 at Sephora

Pat McGrath Labs Mothership Moonlit Seduction Eye Shadow Palette

usually $229, now on sale for $137.40 at Sephora

If you've never had the luxury of trying Pat McGrath Labs eye shadow then we're sorry to inform you, you have not yet lived. Now that the makeup artist's palette's are 40 per cent off it's the perfect excuse to indulge in a bit of quality.

Key features:

10 pan eye shadow palette
Silky smooth texture
Velvet mattes and moonlit metallics
Multidimensional 
Blendable and buildable

Available at:

usually $229, now on sale for $137.40 at Sephora

Gucci Bloom Parfum

usually $201, now on sale for $140.70 at Sephora

Add this solar amber take on the iconic Gucci Bloom fragrance to your perfume collection — it's currently 30 per cent off at Sephora.

Fragrance notes:

Top: Night Blooming Jasmine and Rangoon Creeper
Heart:
Tuberose, Jasmine Sambac and Orange Blossom
Base:
Amber, Peru Balsam, Vanilla and Vanilla Absolute

Available at:

usually $201, now on sale for $140.70 at Sephora

Fenty Skin Plush Puddin' Intense Recovery Lip Mask (Holiday Limited Edition)

usually $31, now on sale for $21.70 at Sephora

Plush Puddin' is our go-to lip mask of choice, and Fenty Skin's limited edition cacao scented is currently 30 per cent off in Sephora's Black Friday sale.

Key features:

Limited edition cacao scent
Plush, pudding-like texture
Improves lips' natural moisture barrier
Smooths uneven texture
Promotes a firm, bouncy pout

Available at:

usually $31, now on sale for $21.70 at Sephora

Foreo LUNA™ 3 For Normal Skin Smart Facial Cleansing & Firming Massage Brush

usually $269, now on sale for $134.50 at Sephora

Upgrade your skin care routine and invest in a facial cleansing brush like this best-seller from Foreo — it's currently 50 per cent off at Sephora. 

Key features:

T-Sonic ™ pulsations at 16 different intensities
650 uses per USB charge
100 per cent waterproof
Ergonomic design with large cleansing surface
Gently exfoliates
Improves skin elasticity

Available at:

usually $269, now on sale for $134.50 at Sephora

GHD Duet Blowdry Professional 2-in-1 Hair Dryer Brush

usually $595, now on sale for $476 at Sephora

This curler meets airdryer blow dry brush is our secret to achieving a salon-level blow out from the comfort of our own home, and it's currently 20 per cent off in the Sephora sale.

Key features:

Powered by Heat-Air Xchange Technology
Heated elliptical barrel plate
Snag-free heated bristles
Creates a professional smooth and bouncy blow dry
24-hour long-lasting results
Frizz free and high shine finish

Available at:

usually $595, now on sale for $476 at Sephora

Maison Louis Marie No.04 Bois De Balincourt Eau De Parfum

usually $162, now on sale for $113.40 at Sephora

Looking for a clean skin scent you can wear every day and receive endless compliments as a result? Add this pick from Maison Louis Marie to cart, it's 30 per cent off right now.

Fragrance notes:

Top: Sandalwood and Cedar
Heart: 
Vetiver, Nutmeg and Cinnamon
Base: Amberwood

Available at:

usually $162, now on sale for $113.40 at Sephora

Lancôme Teint Idole Ultra Wear Care And Glow Serum Concealer

usually $63, now on sale for $31.50 at Sephora

Looking for a concealer that acts like an under eye serum? Look no further and add this Lancôme number to cart, it's 50 per cent off at Sephora this week.

Key features:

Available in 16 shades
Buildable, medium coverage serum concealer
Natural healthy glow finish
Conceals, blurs, brightens and uplifts
24 hour wear and hydration
Doesn't fade or settle into fine lines

Available at:

usually $63, now on sale for $31.50 at Sephora

Shark Beauty Speed Style Rapid Gloss Finisher & High-Velocity Dryer

usually $250, now on sale for $160 at Sephora

Thinking about upgrading your hairdryer? This fast-drying tool from Shark Beauty gets the job done and quick. Plus, it's 36 per cent off right now, which doesn't hurt.

Key features:

Creates a high-gloss finish in minutes with no heat damage
Powerful, lightweight hair dryer
1x SpeedStyle
1x Rapidgloss Finisher
1x Turbo Concentrator

Available at:

usually $250, now on sale for $160 at Sephora

By Rosie Jane Dulce Perfume Oil

usually $102, now on sale for $61.20 at Sephora

On the fence about gourmand perfumes? By Rosie Jane's Dulce will win you over, promise. It's currently 40 per cent off at Sephora right now.

Fragrance notes:

Top: Vanilla
Heart:
Musk and Chocolate
Base:
Hinoki Wood

Available at:

usually $102, now on sale for $61.20 at Sephora

Natasha Denona Triochrome Eye Shadow Palette

usually $231, now on sale for $161.70 at Sephora

Another one for the books, Natasha Denona eye shadows are famously rich, buttery and blend like a dream, plus they come in a range of really fun shades. The best part? This 15 pan palette is currently 30 per cent off at Sephora.

Key features:

15 pan eye shadow palette
Vibrant, ultra-pigmented, and long lasting formula
Matte and metallic pressed eye shadows
Can be used to create everyday or evening looks

Available at:

usually $231, now on sale for $161.70 at Sephora

Milk Makeup Kush Lip Oil

usually $47, now on sale for $28.20 at Sephora

In need of a new lip gloss/lip oil obsession? Try adding one (or a few) of these Milk Makeup Kush Lip Oils to cart during Sephora's Black Friday sale — it's 40 per cent off this week.

Key features:

Available in six shades
Sheer non-sticky tinted lip oil formula
Infused with hydrating oils
High-shine finish
Smoother, fuller-looking lips

Available at:

usually $47, now on sale for $28.20 at Sephora

Main image credit: @rarebeauty

Looking for more discounts and deals? These are the best Black Friday makeup sales to glam up your look.

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).