Shay Mitchell’s red hair is making us want to book a salon appointment ASAP. As the latest celebrity to join in on the copper trend, the usual brunette debuted her fiery new shade at multiple shows across Milan Fashion Week.
First spotted in a neon yellow outfit at Fendi, her hair was piled high in an updo with face-framing tendrils hanging loose. Celebrity hairstylist Ricky Mota was responsible for the style, using Unite Hair’s 7SECONDS Glossing Spray ($39.90 at salonwarehouse.com.au) to really amp up the shine.
Mitchell’s red colour looked vibrant as it caught the sun walking the Italian streets, but took a moody turn when she attended the Boss show in an all-black outfit.
Leaning into the versatility of red hair, Mitchell completed her trifecta of appearances with a half-up half-down slick top knot at Bally. This time, the colour entered a rich burgundy territory. Honestly, the power of light never ceases to amaze us.
While it’s usually blondes turning to red (remember Margot Robbie?!), Mitchell provides a stellar example of what dark hair can do. Less strawberry and more oxblood, the deeper red suits her skin tone and doesn’t look out of place next to her dark eyebrows and features.
But don’t be fooled if you have naturally dark hair like Mitchell — it’s still likely you would have to pre-lighten your mane to get the red to stand out. And to ensure it remains after a few washes, a boosting treatment or semi-permanent dye may be required for at-home upkeep.
#1/ evo fabuloso mahogany colour boosting treatment, $43.95 at Adore Beauty
#2/ MANIC PANIC Vampire Red Semi Permanent Hair Colour, $27.92 at Amazon
#3/ L'Oréal Paris Casting Creme Gloss Semi-Permanent Hair Colour in ‘Mahogany’, $14.99 at Chemist Warehouse
Main image credit: Getty
Not a fan of red? Here are 7 other spring hair trends to lust over.
Samantha McMeekin was BEAUTYcrew's Editor from January 2020 to June 2023. She has worked as a journalist in the beauty and lifestyle industry for over 10 years. In 2019, she was nominated for Best Digital Writer at the BSME Awards for her work on GLAMOUR UK. If you ever meet her in person, she'll probably try to guess which fragrance you're wearing (she's got a humble 60% strike rate).