Urban Decay announces new Troublemaker line and ambassador in the most hilarious way

You have to see it for yourself

2017 has been the year of bizarre and exciting ambassador roles being announced between celebrities and beauty brands, from Olivia Wilde’s Chief Brand Activist role with True Botanicals to Reese Witherspoon being named Storyteller-in-Chief for Elizabeth Arden. And in keeping with the year’s quirky job title theme, Urban Decay has just announced the face of their newest line, Troublemaker in the funniest way.  

The brand and their new ambassador and Professional Troublemaker, Nicole Richie posted this hilarious video on their respective Instagram pages:

Nicole has also shared this image with the caption: “So excited to be the new @urbandecaycosmetics brand ambassador representing the new "Troublemaker" mascara.#herecomestrouble”, confirming that a new mascara will definitely be a part of the latest range.

While the reality star launched her fashion brand House of Harlow 1960 in 2008 and hosts her own reality mini series, Candidly Nicole, this is her first foray into the beauty world and we can’t wait to see where she takes it.  

For more, see Nicole Richie’s entire beauty evolution.

What celebrity beauty brand pairing are you most excited about for this year? Let us know in the comments section below.

Image credit: @nicolerichie

Video credit: @nicolerichie

From Kylie Jenner's latest lip kit launch to cutting edge skincare technology, Jordyn has covered all things beauty for titles including BEAUTYcrew, marie claire and beautyheaven. Her words also appear in Harper's Bazaar and Collective Hub.