We expect more from beauty brands than just a good product these days; we like to know that we’re investing our money in a brand that makes conscious and considered decisions about everything, from the ingredients to the packaging to the models.
Urban Decay is certainly leading the proverbial pack in terms of diversity with their latest brand ambassadors; plus-sized, WOC and award-winning pop star Lizzo and gender-fluid, queer actor Ezra Miller have joined the brand’s team of ‘Global Citizens’ for their upcoming ‘Pretty Different’ campaign.
The campaign highlights a collective of trailblazers who refuse to accept forced standards and instead champion uniqueness.
"I grew up with two older sisters. We would all do our makeup together. I really liked when people would mistake us for three sisters." UD Global Citizen Ezra Miller #PrettyDifferent #UrbanDecay #EzraMiller
Looking for ways to express your own individuality? Follow our top tips for incorporating more colour into your makeup routine.
What do you think of this inclusive beauty campaign? Let us know in the comments below.
Main image credit: Getty
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.