Lizzo and Ezra Miller celebrate diversity in Urban Decay’s ‘Pretty Different’ campaign

The pair join the brand’s team of global citizens

BeautyCrew Beauty Editor / July 02 2019

We expect more from beauty brands than just a good product these days; we like to know that we’re investing our money in a brand that makes conscious and considered decisions about everything, from the ingredients to the packaging to the models.

Urban Decay is certainly leading the proverbial pack in terms of diversity with their latest brand ambassadors; plus-sized, WOC and award-winning pop star Lizzo and gender-fluid, queer actor Ezra Miller have joined the brand’s team of ‘Global Citizens’ for their upcoming ‘Pretty Different’ campaign.

The campaign highlights a collective of trailblazers who refuse to accept forced standards and instead champion uniqueness.

The brand shared footage of Lizzo and Ezra on their Instagram with captions that describe how the pair relate to the idea of beauty, respectively:

"If you feel the most beautiful when you're naked, everything else is just an option." UD Global Citizen @Lizzobeeating#PrettyDifferent #UrbanDecay

"I grew up with two older sisters. We would all do our makeup together. I really liked when people would mistake us for three sisters." UD Global Citizen Ezra Miller #PrettyDifferent #UrbanDecay #EzraMiller

Looking for ways to express your own individuality? Follow our top tips for incorporating more colour into your makeup routine.

What do you think of this inclusive beauty campaign? Let us know in the comments below.

Main image credit: Getty

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).