We expect more from beauty brands than just a good product these days; we like to know that we’re investing our money in a brand that makes conscious and considered decisions about everything, from the ingredients to the packaging to the models.
Urban Decay is certainly leading the proverbial pack in terms of diversity with their latest brand ambassadors; plus-sized, WOC and award-winning pop star Lizzo and gender-fluid, queer actor Ezra Miller have joined the brand’s team of ‘Global Citizens’ for their upcoming ‘Pretty Different’ campaign.
The campaign highlights a collective of trailblazers who refuse to accept forced standards and instead champion uniqueness.
"I grew up with two older sisters. We would all do our makeup together. I really liked when people would mistake us for three sisters." UD Global Citizen Ezra Miller #PrettyDifferent #UrbanDecay #EzraMiller
Looking for ways to express your own individuality? Follow our top tips for incorporating more colour into your makeup routine.
What do you think of this inclusive beauty campaign? Let us know in the comments below.
Main image credit: Getty
Briar was Beauty Crew’s intern before joining the crew full time as a Beauty Assistant in March of 2019. She is a self-professed product junkie, skin care obsessive and she is always on the hunt for the perfect mascara. Her favourite products include Biologique Recherche’s P50W Lotion and Charlotte Tilbury’s Hollywood Flawless Filter.