Enjoy 14 days of deals during the Amazon Black Friday sale

Take all the time you need to ponder those larger purchases

Beauty Crew Beauty Editor / November 22 2023

Amazon is notorious for ensuring they offer competitive prices and speedy delivery, so it should come as no surprise that the online retailer’s approach to the biggest sale season of the year is equally thorough.

Prior to revealing its plans for Black Friday, Amazon conducted research to better inform themselves about what Amazon customers want from the global online sale. As a result of the retailer’s research (that found over a third of customers like to ponder a purchase over a few days before buying), Amazon has shared that the Black Friday sale period will be extended for Amazon customers: Monday 20th November (00:01 AEDT) to Sunday 3rd December (11:59 AEDT).

Amazon’s research highlighted that 91 per cent of Australians are being more thoughtful about their purchases, while 78 per cent utilise sales like Black Friday when buying big ticket items. 66 per cent of people compare prices from different retailers before making a purchase, 56 per cent research the prices of multiple brands and models, and 49 per cent read first-person reviews before adding to cart. 

Amazon also promises to extend its product catalogue during the Black Friday sale period, with deals from Germany, Japan, the UK and the U.S available on Amazon Australia through the Amazon Global Store. Customers will also be able to benefit from a variety of convenient delivery options tailored to the two week period such as free standard shipping for all Amazon Prime members and on orders over $59 for non-members. 

Amazon has made it easier than ever to secure discounts on popular drugstore, premium and designer beauty brands. Keep scrolling to peep our top Amazon Black Friday beauty deals…

The Best Amazon Black Friday Beauty Deals

Mermade Hair 32mm Original Pro Waver (was $99 now $76.29 at Amazon Australia) / BondiBoost Blowout Brush (was $99.99 now $48.95 at Amazon Australia) / ghd Platinum+ (was $395 now $267 at Amazon Australia)

Olaplex Strong Days Ahead Hair Kit (was $99 now $60 at Amazon Australia) / Philosophy Amazing Grace Ballet Rose EDT (was $73 now $34.99 at Amazon Australia) / FOREO LUNA (was $152.68 now $89.99 at Amazon Australia)

Maybelline New York Lash Sensational Sky High Mascara (was $25.99 now $11.50 at Amazon Australia) / Garnier Skin Active Vitamin C Brightening Serum (was $34.99 now $14.99 at Amazon Australia) / Thayers Witch Hazel Rose Petal Facial Toner (was $16.95 now $9.49 at Amazon Australia)

This is the best time of year to buy beauty products. Check out the 10 items in our cart for THE ICONIC’s Black Friday sale.

Image credit: Getty

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).