The new hair colour service beauty-savvy influencers are raving about

color correction hair

Advertorial: Just the inspiration you need for a summer makeover

Beauty Crew Editor / November 14 2017

When it comes to professional hair colouring services – especially ones you’ve personally never tested before – it’s pretty common to experience some level of hesitation. A long list of questions usually run through your head: “What if the colour doesn’t look like I want it to?”, “What if it ends up killing my hair?”, “What if I hate it?”… 

It’s these times when it helps to know what people who have actually experienced the service for themselves thought of the process and results. If you’ve heard the buzz around the new in-salon L’Oréal Professionnel INOA Color Correction hair colouring service and are wondering if it’s right for you, then these reviews may come in handy. 

We spoke to four beauty-savvy influencers who entrusted an expert team of L’Oréal Professionnel Colourists using the new INOA Color Correction service to find out about their experiences. 

Just to give you a bit of background, the INOA Color Correction service, which is powered by an ammonia-free formula to support ultimate hair and scalp health, can help revive colour that’s become dull and lost its shine, and can even tackle unwanted brassy tones. It’s also an excellent option if you’re seeking more depth and dimension. Overall, Color Correction can help revive your colour and enhance your best facial features. You can find out more details on each of the services here

TOP TIP: Ask your L’Oréal Professionnel hairdresser about pairing your INOA service with a Smartbond treatment – it can help repair and strengthen hair during colour services. You can also take home the ceramide-enriched conditioner to nourish, strengthen and promote ongoing softness and shine.

But back to our influencers. Here’s what they had to say about their INOA Color Correction makeovers:



“I was really surprised to see how the Color Correction service changed the way I look and feel. The subtle highlights have created a more radiant look with movement and depth and have really complemented my complexion!”



"After my L'Oréal Professionnel Color Correction experience, my complexion appeared much brighter. The warmer highlights were added to softly frame my face and accentuate my eyes – it was the perfect match!”


@ __mariatmua

“My hair has had two foiling sessions over the past year but Smartbond ensured there was no further damage. After the Color Correction service, my hair has retained its lustre and softness. Healthy hair is everything to me… I’ll always demand Smartbond when I colour and I love the nourishing, take-home Conditioning Treatment.



"Smartbond has really changed the way I colour my hair. It's not only kept my colour looking vibrant, but has given life back to my hair. It’s stronger, healthier and feels softer than ever. "

Convinced it's time for a summer hair change? Here are a few other must-read tips to ensure your hair is perfect come summer time.

Do you have a new summer 'do in mind? Please share with us in the comments section below.

Images: Supplied

Carli was BEAUTYcrew’s Editor from launch in 2016 until May 2020. You can find her words right here on BEAUTYcrew, and previously on beautyheaven.