The 'bubble bob' is proving that shape is the secret to a stellar short haircut

It's the airy aesthetic to copy ASAP

Editor / March 09 2023

A newly-named haircut seems to crop up every few weeks at this rate. The Internet’s appetite for cute cuts (and equally adorable names) is ravenous, but some definitely stick around for longer than others.

The latest one definitely has some serious staying power – it's been building traction for a minute now, and Hollywood are even getting involved.

Said cut is here to prove a point, too: the secret to short hair success is shape. Yep, the 'bubble bob' has arrived on the scene and its power is (forgive us) yet to be popped. Here’s the lowdown (and a look at the coveted cut)…




What is the ‘bubble bob’?

With its name stemming from the ‘rounded’ shape it shows off, the bubble bob is a chin-grazing cut with some seriously ‘swooshy’ body.

It’s not a necessity, but a little asymmetrical action will leave your bubble bob looking (and feeling) extra airy. By leaving the front a little longer and the back a touch shorter, the face-framing layer will be left with extra movement, a big win considering swish-factor is a big part of the chop's appeal. On top of that, a sloping cut is a fabulously sneaky way to make your jawline look extra snatched.

FYI, Elsa Hosk and Lori Harvey are two of the chop's extremely chic celeb fans, and they're both showing off the bubble bob's power beautifully...



How to get a ‘bubble bob’

Wondering what to ask for? We’ve got you. Of course, reference pics are always your best bet for leaving the salon feeling stoked about your new look, but request wise, you’ll want to ask your hairdresser for a chin-length bob with a bit of weight taken out at the back.

And of course, you’ll need them to give you that stunning inward flick at the ends to lock in the rounded shape. It's worth flagging that because the style relies on said shape, it’s best suited to those who prefer to wear their hair airy but sleek (and generally centre-parted to keep the style even on both sides).

A glassy, gleaming finish is also a must with a bubble bob, so we advise stocking up on shine spray post-chop. Our fave? The Color Wow Dream Coat Supernatural Hair Styling Spray ($61 at Sephora). It’s even the brand behind some of Kylie Jenner’s shiniest hair moments so you know it’s good stuff…

Color Wow Dream Coat Supernatural Hair Styling Spray

Main image credit: @bel_pipsqueekinsaigon

Not sure you're ready to make the chop? A butterfly cut is the perfect haircut hybrid...

Delaney began her career in the Australian beauty media industry in 2015, landing amidst the glossy world of women’s lifestyle magazines (or more literally, in their beauty cupboards). Since then, she has gone on to write across a multitude of beloved Australian media brands, including OK!, NW, InStyle, and Harper’s BAZAAR. She’s covered every side of beauty content, from directing beauty editorial shoots to rounding up the best glossy serums for golden hour skin. Having spent nearly a decade immersed in the beauty realm, Delaney’s knowledge of beauty is as extensive as her collection of tinted lip oils (read: extremely extensive). Delaney is currently the Digital Managing Editor of BEAUTYcrew, and her beauty wisdom also appears across beautyheaven, ELLE and Marie Claire. She enjoys channelling her personal hobby (testing beauty products) into her professional work (talking about testing beauty products), and considers perfecting the art of a cat eye in a moving car her life’s greatest accomplishment.

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