BEAUTYcrew caught up with Elle about the launch.
“As you know, I LOVE to self-tan (hence why The Tan by Elle Effect was created) but what I found was there was a gap in the market for a tan remover that acted like a body cleanser and also gently removed self-tan. The Wash by Elle Effect was born from the need of a body wash that could also assist in the removal of self-tan,” says Elle.
Unlike other tan-removing cleansers which often contain harsh exfoliating ingredients, Elle Effect The Wash is formulated with nourishing oils and a gentle exfoliant to hydrate while sloughing away dead skin cells.
“During the process of creating The Wash I also went into the development of the Elle Effect Exfoliating Mitt which is a premium body-smoothing glove that effectively removes tan build-up without irritating or sensitising the skin. When The Wash and Exfoliating Mitt are used together they perfectly prep the skin for the best self-tan application,” says Elle.
Although these days, Elle is known for her flawless bronzed skin, like the rest of us, she's also experienced a less-than-ideal fake-tanning experience:
“My boss pulled me into an office at work and said ‘there’s something very strange happening behind your knees.’ I looked in the mirror and all the tan had come off behind my knees and I had white patches. Safe to say I ran home and scrubbed and scrubbed to get it off. I then wore pants for the rest of the week.”
Elle Effect The Wash joins a growing category of fake tan removers, like Tanologist Tan Eraser and Primer, Bondi Sands Self Tan Eraser and St Tropez Tan Remover Mousse, so you'll never have to be stuck with a bad fake tan situation ever again.
For more tanning talk with Elle, make sure to hit play on the below episode of Get Lippy:
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.