After stepping out of the spotlight for a couple of years, Kesha has burst back onto the scene with a brand new single, Raising Hell, and has announced she’ll be releasing a new album named High Road in January 2020.
But that’s not all, the Tik Tok singer has revealed she’s also got big plans to make her first foray into the beauty industry.
“I have always loved playing with beauty as its own art form. More so, as I grow up, I see that beauty standards that are set by society are bullshit, and we don't have to adhere to any of it that we don't agree with. I encourage people to have fun and play with not only your clothes but art and makeup. I actually have a makeup line coming out called Kesha Rose,” Kesha told Refinery 29 in an interview.
The collection is set to be inspired by all the shades Kesha enjoys wearing herself.
“It's all my favourite bright, insane rainbow, and earth and nature-inspired colours. I don't even really like using the word 'beauty' because it's more about expressing yourself. It's about redefining what beauty means to you. Beautiful is happiness and happiness is beautiful, so that's what I am trying to encourage with the makeup line and with the record.”
But, the singer is careful to note that the collection isn’t geared towards attaining a fixed ideal of beauty, and that she wants each individual to enjoy the collection in their own way.
"Quite frankly, I feel like I am just a floating aura and my aura changes colours from day-to-day, and I want to be able to express that with my [makeup]. It's not about feeling perfect or trying to look perfect or perfectly symmetrical or anything like that, it's about being happy and having fun. So, I want people to play with it and have fun with it and hopefully feel like they're expressing their auras and souls through makeup and not so concerned with looking like some perfectly symmetrical, filtered Instagram thing," said Kesha.
Kesha hasn’t yet revealed when or where the collection will launch but we’ll be sure to update you as soon as we hear.
If you love reading about exciting new beauty products, check out the best new launches for October 2019.
Are you excited to hear about the launch of Kesha Rose Beauty? Let us know your thoughts in the comments.
Main image credit: @iswhoiis
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.