Psalm West prepped for future beauty empire

Kim K has trademarked the tot’s name (as you do)

BeautyCrew Beauty Editor / May 27 2019

Psalm West may only be two weeks old but that hasn’t stopped the fourth child of Kim Kardashian and Kanye West from establishing a burgeoning beauty empire; Kim K filed for trademark protection of the tot’s name under her company Kimsaprincess Inc just days after he was born.

The trademark covers all things beauty, including a variety of skin care and body care offerings like cleansers, lotions, serums, facial oils, fragrance and bubble bath. The madness doesn’t stop there however, with additional products such as nail polish and nail polish remover, hair accessories and baby-related items like carriers and diaper bags making the cut as well.

It seems having your name trademarked is a rite of passage in the Kardashian-West household, as siblings North, Saint and Chicago also have trademarks under their mother’s company, covering everything from skin care, hair care, cosmetics, fragrance, clothing, jewellery and entertainment services.

In a way it’s kind of sweet that Kim wants to trademark her kids’ names – it ensures other businesses are unable to profit off of their identity and it gives them the opportunity to become moguls like their business-savvy mum.

We’re particularly curious about the nail polish and hair accessories additions to Psalm’s list of potential products and will be (im)patiently waiting to see what eventuates from these trademarks!

Looking for more evidence of Kim K’s genius? Check out her insane Met Gala look.

What beauty items would you love to see from the newly minted member of the Kardashian-West clan? Let us know in the comments below.

Main image credit: @kimkardashian

Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.