Oof. Needless to say, we're obsessed.
We love how Kim has kept her roots dark and has graduated the colour from a warm, mid-toned brunette to a honey-shade of blonde. This is a clever choice for those with naturally darker hair who don’t want obvious regrowth.
The Keeping Up With The Kardashians star joked in her Instagram stories that her sisters Kylie Jenner and Khloe Kardashian were both keen to try the hair colour themselves, but that she had beaten them to it.
However, Kylie was quick to respond with an Instagram Story of her own, saying:
“We know it’s a wig.”
Interesting! Considering Kylie is a bit of a wig expert herself, she should have a pretty good eye for catching out faux hair transformations.
But for now, the jury's out on whether it is, in fact, a wig. And, regardless, we’re completely into this new colour for Kim. Her fresh look provides the perfect hair inspo for anyone else wanting to lighten up darker locks without going for an extreme change.
If you’re looking for more new hair inspo, check out 2020’s biggest haircut trends.
What do you think of Kimmy K’s new hair? Let us know in the comments.
Main image credit: Getty
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.