Kourtney Kardashian's vaginal gummies have gone viral for all the wrong reasons

Computer says “no”

BEAUTYcrew Beauty Editor / February 13 2023

If you thought Kourtney Kardashian had left her obsession with vaginas in the past, you can think again.

The reality star’s interest in yoni steaming has cooled off (surprising, considering it’s predicted as one of the biggest spa trends of 2023) but now she’s changing the smell and flavour of women’s vaginas everywhere with a line of vitamin gummies no one asked for. 

Lemme Purr Vaginal Health Gummies ($30 USD at Lemme Live) contain pineapple, vitamin C and “clinically-studied” SNZ 1969™ probiotics, which claim to “​​target vaginal health and pH levels that support freshness and taste”. 

“Vaginal health is such an important part of a woman’s overall wellbeing (and not talked about enough), which is why we are so excited to launch this,” said the brand’s Instagram. 

“Give your vagina the sweet treat it deserves (and turn it into a sweet treat). You know what they say…you are what you eat,” the post went on to say. 

However, the so-called vaginal health gummies have been on the market for less than a week and have already been slammed by gynecologists and feminists alike. 

“I’m a gynecologist. This ain’t it,” said one comment under the product’s promotional video, which included a marching line of computer generated cats. “Stop giving your money away. You do not need this.” 

“I’m a doctor and let me tell you you don’t need any products for your vag unless it’s literally infected or you have a medical condition. You don’t need any specific products to clean it either,” said another. “Don’t waste your money on the above product. It’s just a marketing scheme and all they want is your money by fooling you.”

“Dangerous and unethical,” said one angry comment. “Supporting the patriarchy. And just completely ignoring the response from medical experts.”

Registered gynecologist, Dr. Anita Mitra, made a lengthy video listing the reasons why consumers shouldn’t be buying the vitamins, and even cleared up some misinformation around probiotics and the vaginal microbiome. 

“Unfortunately probiotics are not a panacea for health,” she explained. “There isn’t any scientific evidence that we all need a probiotic.”

According to Dr. Mitra, there are many types of probiotic, and while Lemme Purr is marketed as utilising a ‘clinically studied’ variety, “this specific probiotic has not been particularly well-researched with regards to vaginal health.”

“If I was going to discuss probiotics to a patient, which I occasionally do, specifically related to a condition called ‘bacterial vaginosis’, I certainly wouldn’t recommend this type,” she advised. “There are many other types that have been more extensively studied.”

Her advice for women concerned about the health of their vagina? “Seek advice from a healthcare professional if you have symptoms such as foul-smelling vaginal discharge, itching, irritation, bleeding etc — don’t take health advice from a celeb.”

“This is anti-feminist,” she went on to say. “Anyone who tells you that you need to change the taste or smell of your vulva or vagina is working with the patriarchy.”

If you’re tired of being marketed feminine products that tell you there’s something wrong with you, you should probably take a look at these lubes for women

Main image credit: @kourtneykardash

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).