The salon-quality blonde haircare duo you’ll find in your supermarket aisle

Here’s what our Review Crew® had to say about this purple shampoo and conditioner

BeautyCrew Beauty Assistant / April 30 2019

The products

Maintaining blonde hair between salon visits can sometimes feel like a mountain of a task, plus, to make matters worse, adding a blonde-specific shampoo and conditioner to your haircare routine can push your budget over the edge. Finding a balance between products that actually work and products that won’t break the bank can be tricky, but it IS possible. We’ve found a supermarket duo that ticks both boxes.

The L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo and Conditioner help neutralise unwanted brassy tones in blonde and grey hair while ensuring hair is nourished and conditioned. The hardworking duo is also super affordable at just $9.95 each.

The purple toning shampoo contains intense ultra-violet pigments that work to neutralise brassiness to ensure an ashy, creamy blonde hue. L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner works to simultaneously tone and condition hair, ensuring hair remains healthy and strong.

Our panel of Review Crew® testers put these products to the test.

The panel

Beauty Crew sent L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo and L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner to a panel of women aged between 25 and 45 with blonde, grey or highlighted brunette hair that has a tendency to become brassy, yellow or orange over time.

The lowdown

Here’s what the Review Crew® loved about L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo and Conditioner.

The way their hair looked after using the products: Review Crew® members were pleasantly surprised by the effectiveness of the products. They found the products helped to not only reduce unwanted brassy tones but also restore their colour to a brighter, creamier and ashier blonde that more-closely resembled the colour they originally left the salon with.

The noticeable improvement in their hair’s health: Members loved the intensely nourishing and conditioning benefits of the purple conditioner, which they felt were comparable to using a hair treatment or mask. Reviewers found that their hair felt more hydrated, moisturised and healthy immediately after using the conditioner.

The products’ affordability: Reviewers were really pleased to find that this purple haircare range wasn’t expensive and was readily available at their local supermarket or pharmacy. They also reported that they found the shampoo and conditioner to be as effective (if not more!) at restoring their salon-quality colour than other purple shampoo and conditioners from higher-end brands.

The verdict

“I’ve always used an expensive salon purple shampoo but can honestly say that the L’Oréal one is just as good if not better!!! It takes the brassy colour out of my roots without leaving a purple stain colour, which some blonde shampoos tend to do.”
Aleesa
/
Review Crew® Member
“A few minutes in and hair was back to its salon fresh shade. In my opinion, better results than my previous salon purple hair products. A must for blondes! I love how it has directions for highlighted brunettes too!”
Alex
/
Review Crew® Member
“It removed the brassiness from my blonde after a single use. My hair was left silky and smooth, but not greasy. Felt more like a treatment than a conditioner. Great product to help me keep my hair fresh between salon appointments.”
Judy
/
Review Crew® Member

Looking for a blonde toning shampoo and conditioner that won’t break the bank? Read more L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo reviews and L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner reviews.

Have you tried the L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo and Conditioner? Share your thoughts and experiences with us in the comments below.

The products for this Review Crew® trial have been provided by L’Oréal Paris to Pacific Magazines’ BEAUTYcrew for the purpose of trial and review by BEAUTYcrew members.

*This average star rating for the L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo and L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner reviews is based on 182 reviews and is correct as of 23/04/2019

Main image credit: Sevak Babakhani

Briar was Beauty Crew’s intern for a year before joining the crew full time as a Beauty Assistant in March of 2019. She is a self-professed product junkie, skin care obsessive and she is always on the hunt for the perfect mascara. Her favourite products include Biologique Recherche’s P50W Lotion and Charlotte Tilbury’s Hollywood Flawless Filter.