Pantone’s Colour of the Year is one of the most anticipated announcements of, well, the year.
Whether you work in a creative field or just love to stay up to date on the latest trends, Pantone inevitably sets the tone for the year ahead with their palette predictions. And Colour of the Year 2022 — Very Peri — is no different.
“As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us,” says Laurie Pressman, Vice President of the Pantone Color Institute.
Delivering a much needed air of optimism to a year filled with stuffy days spent in lockdown, this lavender-leaning shade is surprisingly wearable (one could even argue it bridges the gap between the blue eye makeup trend and the purple eyeshadow trend).
How to wear ‘Very Peri’
A Pantone-themed eye look…
As Gigi Hadid demonstrated at the 2021 Met Gala, blue-leaning eye shadow shades with a polite pinch of purple are always going to turn heads on a red carpet. But this periwinkle hue would be just as cute with a light lick of mascara and some lip gloss on the weekend.
A-list makeup artist Georgie Eisdell also created a holographic ‘Very Peri’ eye look on Anya Taylor-Joy (to match her dress in the same hue), while Yara Shahidi paired her matte lavender eyeshadow with a flick of blue eyeliner.
And Very Peri-hued nails to match
We’re absolute suckers for a monochromatic makeup look.
Potentially one of the easiest ways to look put together without exacting any real effort, matching your manicure to your Very Peri-hued eye makeup is literally the simplest way to embrace this Pantone-themed makeup trend.
Dip your tips in a touch of lilac with an equally on-trend French manicure, go all out with a coat of periwinkle lacquer on every single digit you possess, or dabble with a bit of both and get crafty with colour placement. Keep them guessing, we say.
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.