Icy platinum blonde hair is everywhere right now

Alexa, play “Icy Girl” by Saweetie….

Beauty Crew Beauty Editor / September 14 2022

Taking the plunge into icy blonde waters? These are the best hair treatments for bleached hair.

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Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.