Icy platinum blonde hair is everywhere right now

Alexa, play “Icy Girl” by Saweetie….
Tradition dictates that as the weather cools down so do our hair colour choices. Think: strands in shades of jet black and moody-hued brunette.
But this season we’re looking to reinvent the winter hair colour wheel with a hue so cool it’s ice cold. Introducing: the 'icy platinum blonde' hair trend.
A fresh, chic way to wear blonde that's ideal for the icier months, platinum is the perfect way to make your features pop this winter.
But considering brassiness and bright platinum hair don't go together (like, at all), you'll want to make sure you've got the right products on your side before making the shade switch.
A purple shampoo is a must, of course, but to keep your colour especially cool (literally and figuratively), we advise adding another fancy toning treatment like the OGX Blonde Enhance + Purple Toning Drops ($16.99 at Chemist Warehouse) into your regimen. Just mix a few into your favourite shampoo, conditioner or cream-based product whenever you need a refresh; easy!
After some celeb-approved platinum inspo to get you started? We've got your cool-coloured moodboard covered...







Taking the plunge into icy blonde waters? These are the best hair treatments for bleached hair.
Main image credit: Getty

Briar is a Content Producer at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Girlfriend and Beauty Heaven.
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