It’s fair to say that all of us have a beauty routine of some form or another. Whether you stick to the bare basics or have a beauty stash that rivals a Priceline store, everyone tends to tailor a regimen that works best for them.
These days however, those with a simple beauty routine are becoming few and far between as a recent study conducted by UK beauty retailer Superdrug found the average female beauty regimen is 27 steps long!
This rise in the length and complexity of women’s beauty routines and their desire to change up their look doesn’t come as a huge surprise. Just in the last few years, makeup trends that range from contouring to strobing and ombré lips to draping have gained mass followings around the world, all of which are not for the time-poor. Add to that Korea’s intense 12-step skin care routines that have caught the attention of many globally, and we guess 27 isn’t such an unrealistic number after all. But still…27?! Who has the time?
While we’re undoubtedly living in a time that is very pro makeup, there’s no doubt that just like fashion trends, beauty trends come in and out of style. We’re already seeing multiple celebrities such as Katie Holmes, Drew Barrymore and Megan Fox ditch the makeup and opt for a fresh face. Alicia Keys has taken the bare-faced look even further by embarking on the #NoMakeupMovement, appealing for a filter-free social media.
We say do what works for you. If you love experimenting with makeup, try the 27-step approach, or if you like to keep things simple, try the makeup-free trend.
Image credit: @esteelauder
Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.