Summer Fridays is officially doing more than masks

Summer Fridays Is Launching A Serum

And we’re already planning our shelfies

Beauty Crew Junior Beauty Writer / September 04 2019

Since launching just last year, United States-based skin care brand Summer Fridays has built up quite the cult-following with its very ‘gram-friendly masks. Even if you haven’t yet tried the products yourself, we’d be willing to bet you’ve seen their stuff while scrolling through Instagram – as the brand was launched by two influencers, their social media game is STRONG.

Anyway, ‘til now the range consisted of three masks, which the Internet is obsessed with not just for their effective, skin-lovin’ formulas, but also for their trademark (and yep, very Insta-worthy) colourful aluminium tubes.

You know the ones:

"Jet Lag mask - this is one of those products that I see myself repurchasing over and over again. So multipurpose and my skin absolutely adores it." 😍 Repost: @sortofobsessed
"Jet Lag mask - this is one of those products that I see myself repurchasing over and over again. So multipurpose and my skin absolutely adores it." 😍 Repost: @sortofobsessed
Family holiday survival kit: Jet Lag ✔️ Overtime ✔️
Family holiday survival kit: Jet Lag ✔️ Overtime ✔️
@allaboutyourglow is showing us her favorite ways to use Summer Fridays in her routine-check it out on our stories! ✨
@allaboutyourglow is showing us her favorite ways to use Summer Fridays in her routine-check it out on our stories! ✨

Now, in a big first for the brand, Summer Fridays has just launched a serum. Surprise!

CC Me Serum-brightens + evens skin tone, boosts hydration all in one swipe 🍊✨ #pleaseccme * Available now @sephora, @sephoracanada + SummerFridays.com ships to: 🇺🇸 🇦🇺 🇨🇦 🇬🇧 🇫🇷 🇩🇪 🇳🇿 * 9.4 @sephora app * 9.2019 @sephora stores * Coming soon @sephora EU, @meccacosmetica @meccamaxima, @cultbeauty + @theofficialselfridges
CC Me Serum-brightens + evens skin tone, boosts hydration all in one swipe 🍊✨ #pleaseccme * Available now @sephora, @sephoracanada + SummerFridays.com ships to: 🇺🇸 🇦🇺 🇨🇦 🇬🇧 🇫🇷 🇩🇪 🇳🇿 * 9.4 @sephora app * 9.2019 @sephora stores * Coming soon @sephora EU, @meccacosmetica @meccamaxima, @cultbeauty + @theofficialselfridges

Introducing the Summer Fridays CC Me Serum. The brightening formula is vegan-friendly and packed with two forms of vitamin C to help target dark spots and hyperpigmentation so that your skin can go ‘filter-free.’ Plus, it also contains squalene to hydrate the skin and clinically-proven peptides to promote a youthful complexion. Sounds pretty good, right?

Going by the popularity of Summer Fridays’ other products, we have an inkling this newbie will also be a sell-out success. In other words: if you’re keen on nabbing one, don’t muck around. The Summer Fridays CC Me Serum is now available online via summerfridays.com and we'll keep you updated on when it lands at Mecca, where the rest of range is stocked.

This isn’t the only exciting new beauty launch to happen this week. Zoë Foster Blake has just released her new kid-friendly skin care brand – get the full scoop on it here.

Are you a fan of Summer Fridays? And, are you planning to get your hands on this new serum? Let us know in the comments. 

Main image credit: @bambilegit

Isobel is BEAUTYcrew’s Junior Beauty Writer. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously an intern in the beauty department at ELLE Australia.