All the info on Zoë Foster Blake’s new kids' brand

Zoë Foster Blake Has Launched A New Skin Care Brand For Kids

Spoiler alert: the packaging couldn’t be cuter

Beauty Crew Digital Content Editor / September 03 2019

Just last week Australian beauty entrepreneur Zoë Foster Blake revealed that she’s been hard at developing a bath and body brand just for kids. At the time, all we knew was that the range was inspired by her own struggles in dealing with her toddler’s “dry, itchy, pissed-offy skin”, and that her Go-To Face Hero oil helped soothe his irritated skin (and thus the seeds for her new kids’ brand were sown). We also got some pretty damn cute animations, like this:

Now, the brand – adorably coined Gro-to – has launched and we’ve got all the info you’ve been looking for.

First off, the packaging is even cuter than we could have ever dreamed of.

Check it out:

LOVE. IT. In fact we’d like to know, would it be acceptable for grown-ups to also use the stuff? ‘Cause we need these cheerful goodies in our lives! 

The range features four colourful products including Sud Bud (a gentle bubble bath), Super Softy (a nourishing body lotion), Skin Wizard (baby oil) and Bad Dream Buster (a calming room spray), and prices range from $15 to $32.

As you’d expect, the brand has been designed with the same skin-friendly ethos as Zoë’s OG Go-To range and the products are dermatologist-tested to ensure they’re hypoallergenic, non-irritating, pH-balanced and free from synthetics, harsh soaps, silicones, SLS and all the usual nasties.

The products are available as of now via Get on it!

If you’re looking for more exciting new beauty launches, check out some of the best new goodies that have launched over the last month.

What do you think of the new Gro-To range? Will you be grabbing some of the products yourself? Let us know in the comments.

Main image credit: @zotheysay

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.