All the info on Zoë Foster Blake’s new kids' brand

Zoë Foster Blake Has Launched A New Skin Care Brand For Kids

Spoiler alert: the packaging couldn’t be cuter

Beauty Crew Junior Beauty Writer / September 03 2019

Just last week Australian beauty entrepreneur Zoë Foster Blake revealed that she’s been hard at developing a bath and body brand just for kids. At the time, all we knew was that the range was inspired by her own struggles in dealing with her toddler’s “dry, itchy, pissed-offy skin”, and that her Go-To Face Hero oil helped soothe his irritated skin (and thus the seeds for her new kids’ brand were sown). We also got some pretty damn cute animations, like this:

. Back in 2016, as I doused my two-year old son's dry, itchy, pissed-offy skin in Go-To Face Hero, I questioned why I was again using face oil on my toddler. The answer was that I knew it would calm and soothe and replenish his irritated skin. I trusted it, and it really helped. Why would I use anything else? Then it dawned on me: what if I made Go-To for babies and kids?? A bath and body range with the same principles as Go-To: clean ingredients, usefulness, efficacy, simplicity and FUN. Skin care that parents could trust to gently clean and replenish their children's skin, without fuss, fear or confusion. Skin care that worked. Skin care that looked like it was made for, and belonged to children, because it was, and it did. So I did. And it's finally ready. 03-09-19🛁🚿 Curious cat? Link in bio!
. Back in 2016, as I doused my two-year old son's dry, itchy, pissed-offy skin in Go-To Face Hero, I questioned why I was again using face oil on my toddler. The answer was that I knew it would calm and soothe and replenish his irritated skin. I trusted it, and it really helped. Why would I use anything else? Then it dawned on me: what if I made Go-To for babies and kids?? A bath and body range with the same principles as Go-To: clean ingredients, usefulness, efficacy, simplicity and FUN. Skin care that parents could trust to gently clean and replenish their children's skin, without fuss, fear or confusion. Skin care that worked. Skin care that looked like it was made for, and belonged to children, because it was, and it did. So I did. And it's finally ready. 03-09-19🛁🚿 Curious cat? Link in bio!

Now, the brand – adorably coined Gro-to – has launched and we’ve got all the info you’ve been looking for.

First off, the packaging is even cuter than we could have ever dreamed of.

Check it out:

You trust us with your face. Now trust us with your children. LAUNCHING TOMORROW ⚡️
You trust us with your face. Now trust us with your children. LAUNCHING TOMORROW ⚡️
INTRODUCING THE BEST KID'S SKIN CARE RANGE YOU'VE NEVER SEEN. ⁠⠀ ⁠⠀ Meet Gro-To! Simple, fun, useful, clean bath and body care products for babies and kids. Made with gentle, plant-based formulas designed to give even very dry, very sensitive, very new, or very unpredictable skin a chance to be calm and nourished, without messing up pH or hydration levels, and some really fun packaging. ⁠⠀ ⁠⠀ Available now via @grotoskincare (GROMG.)
INTRODUCING THE BEST KID'S SKIN CARE RANGE YOU'VE NEVER SEEN. ⁠⠀ ⁠⠀ Meet Gro-To! Simple, fun, useful, clean bath and body care products for babies and kids. Made with gentle, plant-based formulas designed to give even very dry, very sensitive, very new, or very unpredictable skin a chance to be calm and nourished, without messing up pH or hydration levels, and some really fun packaging. ⁠⠀ ⁠⠀ Available now via @grotoskincare (GROMG.)

LOVE. IT. In fact we’d like to know, would it be acceptable for grown-ups to also use the stuff? ‘Cause we need these cheerful goodies in our lives! 

The range features four colourful products including Sud Bud (a gentle bubble bath), Super Softy (a nourishing body lotion), Skin Wizard (baby oil) and Bad Dream Buster (a calming room spray), and prices range from $15 to $32.

As you’d expect, the brand has been designed with the same skin-friendly ethos as Zoë’s OG Go-To range and the products are dermatologist-tested to ensure they’re hypoallergenic, non-irritating, pH-balanced and free from synthetics, harsh soaps, silicones, SLS and all the usual nasties.

Remember when you were a kid, and you had that one (pretty nasty) bottle of bubble bath that you LOVED, because it was yours? It was the one thing in the boring landscape of the bathroom that was all yours, just for your bath and your body? Me too. Which is why we designed our new children's range to look and feel like it undeniably belongs to the small people in the family. A range that babies and kids will want to play with, and hold and use and apply, rather than something that feels like a chore, or a dull interruption from grown-up land. Okay. Two days to go. I can't sleep. It's all too much. Link in bio.
Remember when you were a kid, and you had that one (pretty nasty) bottle of bubble bath that you LOVED, because it was yours? It was the one thing in the boring landscape of the bathroom that was all yours, just for your bath and your body? Me too. Which is why we designed our new children's range to look and feel like it undeniably belongs to the small people in the family. A range that babies and kids will want to play with, and hold and use and apply, rather than something that feels like a chore, or a dull interruption from grown-up land. Okay. Two days to go. I can't sleep. It's all too much. Link in bio.

The products are available as of now via grotoskincare.com. Get on it!

If you’re looking for more exciting new beauty launches, check out some of the best new goodies that have launched over the last month.

What do you think of the new Gro-To range? Will you be grabbing some of the products yourself? Let us know in the comments.

Main image credit: @zotheysay

Isobel is BEAUTYcrew’s Junior Beauty Writer. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously an intern in the beauty department at ELLE Australia.