The best new mascara formulas that won’t let you down
Consider us impressed!
Beauty Crew Beauty Writer / March 16 2020
Everyone knows the search for ‘The One’ is a hard slog. There are SO many mascaras out there - possibly too many. There are lengthening formulas, volumising formulas, plumping formulas, good-for-your-lashes formulas – and don’t even get us started on the flurry of choices when it comes to brushes and bristles.
Knowing where to begin isn’t exactly easy, and nine times out of 10 you’ll end up grabbing the same one you’ve been using since high school. To pull you out of that black hole, we’re bringing you some of the best new mascaras from 2020. No matter what your budget or personal checklist, we guarantee at least one of these formulas will seriously impress you.
Rimmel London Scandal’Eyes Volume On Demand
Scandal’Eyes Volume on Demand Mascara is the multipurpose mascara you’ve been trying to find for years. The buildable formula allows you to go from a soft lash look to something more dramatic and intense – perfect from when you’re going from work to drinks with friends. The wavy fibre brush that grabs, combs and coats each lash is just a bonus. Want to find out more? Check out what our Review Crew® had to say after putting this drugstore mascara to the test.
Revlon So Fierce! Mascara
This guy is all about pumping up your length and volume. Infused with lash-lifting polymers and rice bran waxes, Revlon So Fierce! Mascara gives you over-the-top, dramatic lashes for that false lash look. It’s great for amping up your look on a night out.
COVERGIRL Exhibitionist Uncensored Mascara
This ultra-volumising formula from COVERGIRL offers extreme volume for big, bold lashes in an instant. The best part? It actually stays put – meaning you won’t experience smudging or flaking throughout the day. Want to see what our Review Crew® thought of COVERGIRL Exhibitionist Uncensored Mascara? Check out their verdict here.
Maybelline New York The Falsies Lash Lift Volumising Mascara
Cancel your next salon appointment, ‘cause this guy is basically a lash lift in a tube. Maybelline The Falsies Lash Lift Volumising Mascara features a double-curved brush and a fibre-infused formula that seriously delivers long, lush, lifted lashes. So much yes.
Clarins Wonder Perfect Mascara 4D Waterproof
Boasting invisible wear and hearty volume from root to tip, Clarins Wonder Perfect Mascara 4D Waterproof is packed with blue lotus wax – which is known for its hydrophobic (water-repellent) properties. Waterproof, smudgeproof and sweatproof, this mascara is clingier than that guy on Bumble.
Gucci Mascara L’Obscur
This gold-capped, blush pink tube is just about as luxe as it gets on the mascara front. Gucci Mascara L’Obscur can be used to lengthen and define lashes, or layered for a thick Twiggy-esque punk-rock effect. We’re into it.
Fenty Beauty Full Frontal Volume & Lift Mascara
Trust Rihanna to come out with something as innovative as a “flat-to-fat” brush that lets you customise your lash look. Want to load and lift lashes? Use the fat side. Need a lil length and definition? Switch to the flat side. Fenty Beauty Full Frontal Volume & Lift Mascara is literally the ultimate do-it-all mascara.
Iconic London Triple Threat Mascara
If you’re tired of fluffing around with falsies five minutes before you need to leave the house, Iconic London Triple Threat Mascara is your time-saving alternative. It offers dramatic, voluminous lashes in an instant, and doesn’t skimp on length.
Natio Extreme Volume Mascara
Natio Extreme Volume Mascara is guaranteed to give you longer, thicker-looking lashes that won’t smear or clump (you can say goodbye to the ol’ 12pm bathroom touch-up). It’s a top choice for a natural, daytime look.
Ulta 3 Great Lengths Mascara
If long, defined lashes are your jam, reach for Ulta 3 Great Lengths Mascara. The slimline silicone brush manages to coat even your teeniest of lashes, separating and elongating them without clumping. Not only is the tubing mascara great for easy removal, but it’s also infused with vitamin E and biotinoyl tripeptide to hydrate and strengthen lashes.
MCoBeauty Big Lash Volume Mascara
MCoBeauty Big Lash Volume Mascara beefs up both the length and volume of your lashes, for that perfectly doe-eyed look. The spiral-shaped bristles get into every nook and cranny for individually plump, lengthened lashes.
Tarte Sea Surfer Curl Mascara
Sometimes you don’t want crazy, spidery lashes. Our new go-to for a subtle, everyday look, Tarte's Sea Surfer Curl Mascara features a slightly curved brush that gives you naturally volumised lashes. It’s also proudly vegan, and we guarantee it’ll completely redefine everything you know about ‘clean’ mascaras.
Erin Docherty is a Beauty Writer for BEAUTYcrew, Beauty Editor for Women's Health magazine and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.